Sales Development Representative

About the role

WitnessAI is looking for a highly motivated and results-driven Sales Development Representative (SDR) to join our marketing team in Atlanta. This on-site position involves being the first point of contact for potential clients, responsible for generating new leads, qualifying prospects, and setting up meetings for the sales team. Your primary focus will be on expanding our sales pipeline through proactive outreach efforts, including research, personalized communication, and outreach campaigns. As an integral part of our growth strategy, you will play a key role in driving top-of-funnel activities that directly contribute to revenue growth and market expansion. This role offers an exciting opportunity to work in a fast-growing AI Security startup dedicated to enabling safe and effective AI use for enterprises.

Key facts

What you'll do

• Identify and pursue new business opportunities by conducting outbound prospecting activities such as cold calling, emailing, and leveraging social media platforms.
• Develop targeted outreach strategies by researching and analyzing potential accounts, personalizing messaging to increase engagement and response rates.
• Engage with inbound leads and outbound prospects to understand their needs, budget, and project timelines, qualifying them as suitable opportunities for WitnessAI's platform.
• Build rapport with prospects through ongoing communication, educating them about WitnessAI's AI Security platform, its benefits, and how it can address their security challenges.
• Schedule and coordinate product demos and meetings for the sales team, ensuring a seamless transition from initial contact to qualified sales opportunities.
• Maintain and update prospect data within Salesforce CRM, tracking outreach efforts, meetings scheduled, and pipeline status to ensure accurate reporting and follow-up.
• Collaborate closely with the sales team to share insights, refine outreach strategies, and ensure alignment on target accounts and messaging.
• Work with the marketing team to understand current campaigns, messaging, and target audiences, ensuring outreach efforts are consistent and effective.
• Participate in regular sales training and product knowledge sessions to stay current on WitnessAI's offerings, industry trends, and best practices in sales development.
• Follow up persistently with prospects to nurture relationships and move them through the sales funnel, handling objections professionally and maintaining a positive attitude.
• Assist in developing new outreach campaigns and strategies to improve prospect engagement and increase conversion rates.
• Track and analyze outreach performance metrics, adjusting tactics as needed to optimize results and meet or exceed targets.
• Support the overall growth of the sales pipeline by maintaining a high level of activity and enthusiasm in outreach efforts.
• Contribute to team meetings by sharing insights, success stories, and challenges faced during prospecting activities.
• Maintain a thorough understanding of WitnessAI's platform, industry landscape, and competitive positioning to effectively communicate value propositions.

Requirements

• Minimum of 1 year of experience in sales development, lead generation, or business development, preferably within SaaS or technology sectors.
• Proven ability to conduct outbound prospecting activities, including cold calling, emailing, and social media outreach.
• Strong verbal and written communication skills, with the ability to engage prospects and build rapport quickly.
• Self-motivated with a high level of enthusiasm and a desire to learn and grow within the sales field.
• Experience using CRM tools such as Salesforce or HubSpot to manage prospect data and track activities.
• Familiarity with sales engagement platforms like Outreach or SalesLoft is a plus.
• Excellent organizational skills, with the ability to manage multiple prospects and follow-ups efficiently.
• Ability to handle objections professionally, maintain persistence, and stay positive under pressure.
• Collaborative mindset with the ability to work effectively with sales, marketing, and other teams.
• Demonstrated research skills to identify target accounts and personalize outreach efforts.
• Ability to work in a fast-paced environment, adapt to changing priorities, and meet deadlines.
• Knowledge of the AI, security, SaaS, or related technology industries is advantageous but not required.

Nice to have

• Prior experience working in a startup environment or within the cybersecurity industry.
• Bilingual skills or proficiency in additional languages to support outreach efforts in diverse markets.
• Familiarity with enterprise security solutions and industry-specific challenges.
• Experience with sales analytics and performance metrics to optimize outreach strategies.
• Knowledge of current trends in AI security and enterprise technology.

Skills & tools

• Salesforce CRM or similar customer relationship management tools.
• Outreach, SalesLoft, or equivalent sales engagement platforms.
• Excellent communication skills, both verbal and written.
• Strong organizational and time management abilities.
• Research skills to identify and personalize outreach efforts effectively.
• Ability to handle objections and maintain a positive attitude during outreach.
• Team collaboration skills to work effectively with sales and marketing teams.
• Analytical skills to track outreach performance and adjust strategies accordingly.

Practical notes

• This is an on-site role based in Atlanta; the company offers a hybrid work environment combining in-office and remote work.
• The position offers a salary range of $70,000-$100,000 OTE, depending on experience and performance.
• The company provides benefits including health, dental, and vision insurance, along with a 401(k) plan.
• Opportunities for professional development and career growth are available within the company.
• The role requires active engagement in prospecting activities, with a focus on outbound outreach and pipeline development.
• The company values a proactive, energetic approach and a willingness to learn about AI Security and related technologies.
• The successful candidate will be part of a dynamic team working in a fast-paced startup environment dedicated to innovation in AI security.