Director, Franchise Communications

About the role

As the Director of Franchise Communications at WildBrain, you will play a pivotal role in shaping and executing global communication strategies that enhance the visibility and growth of the company's franchise portfolio. This position requires a strategic thinker who can translate business objectives into effective communication programs that engage various audiences, including consumers, trade partners, and corporate stakeholders. You will be the primary communications advisor for assigned franchises, working closely with senior leadership and cross-functional teams to ensure alignment with broader business goals.

Key facts

What you'll do

• Lead the development of comprehensive global communication strategies that elevate WildBrain's franchise portfolio and drive consumer engagement.
• Transform franchise business goals into integrated communication initiatives that enhance brand awareness and foster licensing opportunities.
• Act as the primary communications strategist for designated franchises, providing expert counsel to senior executives and cross-departmental teams.
• Design and implement a robust B2B communication strategy that aligns with global business objectives, collaborating with both internal and external stakeholders.
• Create and execute innovative, data-driven communication campaigns that resonate culturally and engage audiences across key markets.
• Elevate franchise marketing efforts through earned media, strategic partnerships, influencer collaborations, and thought leadership initiatives.
• Formulate communication strategies that support significant franchise milestones, including product launches, retail initiatives, and live events.
• Identify and leverage newsworthy opportunities to enhance the impact of franchise campaigns and stimulate meaningful dialogues with consumers and industry partners.
• Oversee proactive and reactive media relations efforts across various sectors, including consumer, entertainment, and trade media.
• Cultivate and maintain strong relationships with journalists, editors, influencers, and industry leaders to enhance WildBrain's media presence.
• Drive executive visibility and thought leadership initiatives that bolster WildBrain's reputation and strategic positioning in the market.
• Lead external agencies and partners, setting clear objectives and performance metrics to ensure successful campaign execution.
• Collaborate with internal teams, including Franchise Strategy, Consumer Products, and Marketing, to ensure cohesive communication efforts that support overall business objectives.
• Provide strategic communication guidance during crisis management and reputation-related challenges.
• Establish success metrics and assess campaign performance against business objectives, utilizing insights to refine communication strategies continuously.

Requirements

• Proven experience in developing and executing integrated communication strategies for global consumer brands or entertainment franchises.
• Demonstrated success in leading impactful communication campaigns across diverse audiences, including product launches and brand activations.
• In-depth knowledge of the kids' and family entertainment sector, with a strong understanding of the U.S. market; familiarity with international markets is a plus.
• Exceptional media relations skills with a well-established network across various media sectors, capable of securing high-impact earned media opportunities.
• Strong strategic planning, storytelling, and writing abilities, with experience in coaching senior leaders for media engagements.
• Proven track record of building strategic partnerships and influencing cross-functional teams in complex organizational environments.
• Leadership experience in managing agencies, budgets, and communications teams, with a focus on mentoring junior talent.
• Strong judgment and discretion in handling sensitive communications, with the ability to manage high-profile stakeholder relationships effectively.
• Experience in North American and international markets, particularly in licensing, consumer products, and entertainment ecosystems, is preferred.

Nice to have

• Familiarity with digital marketing and social media strategies.
• Experience in managing communications for live events and experiential marketing initiatives.
• Knowledge of trends and insights in the kids' entertainment industry.

Skills & tools

• Proficient in communication strategy development and execution.
• Strong analytical skills for measuring campaign effectiveness and audience engagement.
• Excellent interpersonal skills for building relationships with diverse stakeholders.
• Familiarity with media monitoring tools and PR software.

Practical notes

• The role is based in Toronto, CA, and requires a full-time commitment.
• Competitive salary and benefits package, including health and dental coverage, paid time off, and retirement savings options.
• The hiring process includes an initial virtual screening, interviews with key stakeholders, and a role-specific assessment as needed.
• WildBrain is committed to diversity, equity, and inclusion, fostering a culture where every employee feels valued and respected.

META

Company: WildBrain

Title: Director, Franchise Communications

Listed

location: Toronto, CA

Job type: Full-time