Manager, Marketplaces

About the role

You will own the regional marketing strategy and execution for key marketplaces across India, driving growth and visibility for WHOOP in a high-potential market. In this role, you will localize global campaigns to ensure cultural resonance and compliance while managing media budgets and creative relevance with the Brand team. You will partner cross-functionally to optimize marketplace presence, from product detail pages to merchandising strategies that maximize conversion. You will monitor customer reviews and ratings to drive continuous improvement in brand perception and engagement. You will serve as the primary liaison for marketplace partners, distributors, and agencies to ensure brand consistency and flawless execution. You will analyze marketing performance and marketplace trends to provide actionable insights that enhance ROI and engagement. You will evaluate and develop new marketplace opportunities in collaboration with the commercial team to expand WHOOP's regional footprint. You will ensure that WHOOP is positioned as the leading performance technology brand in the Indian market through data-driven decisions and disciplined execution.

Key facts

What you'll do

• Own regional marketing strategy and execution for key marketplaces across India.
• Localize global campaigns, manage media budgets, and collaborate with the Brand team to ensure creative relevance, cultural resonance, and compliance with marketplace standards.
• Manage and optimize marketplace presence, including product detail pages (PDPs), brand stores, and merchandising strategies to maximize visibility and conversion.
• Monitor customer reviews, ratings, and feedback to drive continuous improvement in brand perception and engagement.
• Plan, execute, and optimize paid digital campaigns, including DSP, search, and display, to achieve performance and efficiency goals.
• Serve as the primary liaison for marketplace partners, distributors, and agencies, ensuring brand consistency, inventory alignment, and flawless execution.
• Analyze marketing performance, search visibility, and marketplace trends, providing actionable insights to enhance conversion, engagement, and ROI.
• Evaluate and develop new marketplace opportunities in collaboration with the commercial team to expand WHOOP's regional footprint.
• Implement testing frameworks for marketplace campaigns to identify scalable strategies and optimize funnel performance.
• Coordinate with logistics and operations teams to ensure seamless order fulfillment and customer experience across digital touchpoints.
• Develop narrative-driven content tailored to Indian consumers, aligning product benefits with local fitness and health motivations.
• Track competitive activity on marketplaces and adjust positioning, pricing, and promotional tactics accordingly.
• Leverage first-party and marketplace data to refine audience targeting and improve lifetime value.
• Collaborate with analytics stakeholders to build dashboards that track KPIs such as conversion rate, click-through rate, and cost per acquisition.
• Support limited seasonal peaks, such as festive and New Year periods, with elevated campaign cadence and offer structures.
• Maintain brand integrity across all marketplace touchpoints while adhering to legal, regulatory, and marketplace policy requirements.
• Work within structured sprints to iterate on campaigns, applying learnings to scale successful experiments.
• Partner with creative teams to adapt assets for marketplace formats and regional language nuances.
• Ensure compliance with advertising guidelines specific to Indian marketplaces and digital media.
• Act as a voice of the customer, feeding insights back to product and leadership to inform roadmap decisions.

Requirements

• 5-8 years of experience in digital or performance marketing within e-commerce, retail, or consumer marketing.
• Demonstrated success managing campaigns, product visibility, and DSP advertising on Amazon India, DTC or comparable marketplaces.
• Experience operating in complex, cross-functional environments.
• Strong project management and executional skills, with attention to detail and a data-driven mindset.
• Excellent communication and stakeholder management skills, with comfort aligning regional and global priorities.
• Proficiency in using performance metrics and analytical tools to inform campaign optimization.
• Fluency in English and relevant regional languages.
• Passion for fitness, health, and technology.
• Willingness to travel regionally, up to 50% of the time, as required by the role.
• Commitment to maintaining brand consistency and adhering to compliance standards across all marketplace activities.
• Ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
• Understanding of marketplace algorithms, catalog management, and conversion rate optimization principles.
• Familiarity with Indian consumer behavior, festive calendars, and cultural nuances that impact purchase decisions.
• Demonstrated ability to work independently and as part of a distributed, cross-functional team.
• Willingness to adhere to WHOOP's policies on ethics, integrity, and data privacy in all marketplace interactions.
• Capacity to translate high-level business objectives into actionable plans for marketplace teams.
• Openness to feedback and continuous learning in a rapidly evolving e-commerce landscape.

Practical notes

Hours: Full-time based in Mumbai, India.

Travel: Willingness to travel regionally, up to 50% of the time, as required by the role.

Visa: Candidate must be eligible to work in India without visa sponsorship.

Deadline: Interested candidates should apply in a timely manner to ensure full consideration.