Senior Product Manager, Growth

About the role

WHOOP is unlocking human performance and healthspan by empowering members to understand their bodies and daily lives at a deeper level. The Senior Product Manager, Growth will own critical strategic areas focused on improving trial conversion and member retention. This role is responsible for developing and maintaining product strategy across multiple initiatives that drive sustainable growth. You will translate ambiguous concepts into clear customer and business value while operating as a self-sufficient strategic leader. The position requires close partnership with engineering, design, analytics, and lifecycle marketing to ship high-impact solutions. You will be expected to raise the bar for product craft and contribute to team best practices.

Key facts

What you'll do

Develop and maintain product strategy for several areas at once that pertain to trial conversion or member retention.

Own KPIs over the long term and exhibit mastery of the member experience while prioritizing improvements to hit ambitious growth goals.

Lead end-to-end product discovery, delivery, and iteration, contributing across research, ideation, requirements, prototyping, and testing.

Design and run a rigorous experimentation program by forming explicit hypotheses, validating assumptions, structuring A/B tests, and translating learnings into a compounding roadmap of wins.

Write crisp product requirement documents and operate as the directly responsible individual for execution quality from discovery through launch and post-launch iteration.

Act as the strategic voice for the customer by deeply understanding member needs, pain points, and behavior, then translating that depth into product decisions.

Anticipate complexity and proactively de-risk long-term initiatives through smart scoping, phasing, and technical foresight in partnership with Engineering.

Partner with Marketing, Operations, Finance, and executive leadership to influence company-level growth strategy and align cross-functional initiatives around your roadmap.

Raise the bar for product craft by bringing new core competencies in at least one of the following spaces: onboarding, gamification, community network effects, loyalty, ecosystem, involuntary churn, and business model development.

Contribute to and improve the best practices of the team while looking for ways to enhance the team's operating cadence and camaraderie.

Requirements

Bring 5-8+ years of product management experience or equivalent in growth/related roles with a track record of multiple shipped products that produced measurable, long-term business impact.

Demonstrate the ability to develop coherent product strategy from ambiguous problem spaces and translate that strategy into phased, executable roadmaps, ideally in at least one of the following: onboarding, gamification, community network effects, loyalty, ecosystem, involuntary churn, and business model development.

Show strong analytical and problem-solving skills by being highly proficient in product analytics tools such as Amplitude, Sigma, or equivalent, and by independently pulling, modeling, and interpreting data without analyst support.

Possess direct experience with consumer subscription products, digital consumer growth funnels, and best-in-class onboarding, gamification, and/or social mechanics, including running structured experimentation programs at scale.

Exhibit deep customer empathy and product intuition paired with a rigorous, data-informed mindset, enabling you to read between the lines of customer feedback and form and validate hypotheses explicitly.

Display excellent written and verbal communication with a proven ability to influence executive stakeholders, drive alignment across senior cross-functional partners, and articulate trade-offs to both technical and non-technical audiences.

Be completely self-sufficient and known for being highly dependable, comfortable defining problems, structuring approaches, and driving clarity in fast-moving, loosely-defined spaces.

Show a track record of mentoring more junior PMs and raising the craft bar of the teams around you.

Operate as highly organized, adaptable, and energized by a fast-paced, collaborative environment.

Demonstrate a passionate commitment to fitness, wellness, and the mission of WHOOP.

Maintain a strong commitment to embracing a culture of learning, experimentation, and evidence-based decision-making.

Practical notes

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