Senior Lead, Producer

About the role

You will own the end-to-end production lifecycle for WHOOP, translating ambitious creative concepts into high-quality output across all brand touchpoints. This role requires a rare blend of creative sensibility and operational discipline to shepherd projects from initial ideation through final delivery. You will act as the central nervous system for production, ensuring that storytelling vision is realized with precision and efficiency. The position demands comfort with ambiguity and the ability to lead complex, concurrent initiatives in a fast-paced growth environment. You will be responsible for establishing the scalable systems and processes that allow our creative engine to operate at speed without sacrificing quality. Ultimately, you will be a key partner in bringing WHOOP's narrative around performance and healthspan to life for both internal and external audiences.

Key facts

What you'll do

Lead the end-to-end production management for campaigns, product launches, partner shoots, social content, and overarching brand storytelling initiatives.

Partner deeply with Brand, Creative, Social, Sports & Talent, and Operations teams from the earliest concept phase through final delivery to shape production strategy and creative execution.

Architect and maintain integrated production calendars and master project plans, ensuring seamless alignment across pre-production, production, post-production, localization, and final delivery milestones.

Own the granular day-to-day execution of productions, including detailed timelines, scheduling, call sheets, budget management, vendor coordination, shoot logistics, asset management, and on-time delivery.

Build, document, and continuously refine scalable production workflows, resource planning frameworks, and operational processes to enhance efficiency, visibility, and cross-functional collaboration.

Develop comprehensive localization support plans that facilitate creative adaptation across global markets, managing in-market production needs, regional content requirements, and timely localized asset delivery.

Cultivate and manage strategic relationships with production companies, freelancers, photographers, editors, agencies, and external partners to guarantee high-quality execution and operational excellence.

Collaborate cross-functionally to ensure all productions are delivered on schedule, within budget, and to a high creative standard while navigating competing business priorities.

Support production forecasting, budget planning, and resource allocation decisions to provide data-driven insights for future production investment and resourcing needs.

Identify and implement opportunities to improve production efficiency, communication, collaboration, and output quality through process optimization and the adoption of emerging production technologies.

Champion the evolution and scaling of WHOOP's production operating model, including workflows, vendor management standards, and organizational best practices for production excellence.

Evaluate and integrate emerging AI-enabled production workflows, assessing their potential to enhance creative execution, streamline operational efficiency, and accelerate content velocity.

Promote a culture of continuous improvement by documenting learnings, standardizing successful playbooks, and sharing best practices across teams to elevate the entire production function.

Ensure that all production activities, including those leveraging AI tools, meet the company's high standards for quality, accuracy, and brand consistency.

Act as a thought partner and executor, moving fluidly between strategic planning sessions and hands-on production tasks to solve complex challenges.

Requirements

Bring 8 or more years of experience in integrated production or creative production roles within agency, media, sports, wellness, entertainment, or consumer brand environments.

Demonstrate a proven track record of leading complex productions across campaigns, branded content, social media, video, editorial, and integrated marketing programs.

Apply strong creative judgment while partnering closely with Brand, Creative, and Editorial teams to execute storytelling with the highest quality.

Manage production timelines, budgets, vendors, external partners, and intricate cross-functional production workflows with consistent success.

Operate with a strong production mindset, building and improving scalable systems, processes, and workflows that drive efficiency and transparency.

Juggle multiple priorities simultaneously, bringing structure, clarity, and meticulous executional rigor to fast-paced and dynamic work environments.

Communicate with exceptional clarity, organization, and effectiveness across cross-functional teams and with external stakeholders.

Embody a builder mentality, approaching problem-solving and operational improvement with a proactive, solutions-oriented perspective.

Engage deeply with emerging AI-enabled production workflows, evaluating, implementing, and scaling tools that enhance creative output and operational efficiency.

Commit fully to leveraging AI tools in day-to-day responsibilities, ensuring that AI-assisted work aligns with the same rigorous quality standards as your personal contributions.

Be prepared to relocate to the WHOOP office in Boston, MA to fulfill the requirements of this role successfully.