Latvian SEO Specialist

About the role

This freelance role centers on strengthening the SEO function within a fast-paced digital performance marketing environment. You will own the strategic execution of search optimization initiatives that drive visibility and performance. The position requires a deep commitment to data accuracy and continuous improvement in organic search outcomes. You will collaborate closely with internal stakeholders to align SEO activities with broader business objectives. This role offers the flexibility to operate as a remote contributor while being based in Riga. You will be expected to maintain a high standard of quality in all deliverables and communicate progress effectively. The work involves constant adaptation to evolving search engine algorithms and client needs.

Key facts

What you'll do

• Conduct comprehensive keyword research to identify high-value search opportunities for client campaigns.
• Utilize advanced features of keyword planner tools to analyze search volume, competition, and user intent.
• Perform meticulous metadata optimization to improve click-through rates and search engine visibility.
• Execute strategic content optimization that aligns with user intent and search engine ranking factors.
• Implement rigorous on-page optimization techniques to ensure technical soundness and relevance.
• Handle complex keyword translation processes between English and Latvian to support multilingual SEO strategies.
• Manage and structure large datasets to support analysis, reporting, and informed decision-making.
• Create compelling SEO copy that meets brand guidelines and performance objectives.
• Leverage third-party SEO analysis platforms to audit websites and extract actionable insights.
• Interpret complex analytics reports to measure the success of organic search activities.
• Maintain strict organization and time management to juggle multiple projects and deadlines.
• Assess the interaction between SEO and other marketing channels to maximize overall campaign effectiveness.
• Ensure consistent application of best practices across all search engines relevant to the target audience.
• Document processes and findings to support knowledge sharing and scalability.

Requirements

• Hold a Bachelor's degree (B. A.) from a college or university in a related field, or possess equivalent work experience.
• Bring a minimum of 1 year of hands-on experience in SEO to the table.
• Demonstrate strong working knowledge of HTML and JavaScript for SEO implementation and troubleshooting.
• Maintain in-depth understanding of best practices for various search engines, including Google, Bing, Baidu, and others.
• Show a proven ability to deliver successful results through well-executed SEO initiatives.
• Exhibit extensive knowledge and experience with analytics tools such as Google Analytics, SiteCatalyst, and WebTrends.
• Display advanced proficiency in Excel for data analysis, reporting, and visualization tasks.
• Demonstrate expertise in using third-party SEO analysis tools, including Screaming Frog, SEMrush, Ahrefs, Majestic, and similar platforms.
• Possess exceptional organizational skills to prioritize tasks and manage competing demands.
• Ensure consistent adherence to deadlines and quality standards in all assignments.
• Foster a strong understanding of how online and offline marketing channels interact with and influence SEO performance.
• Be comfortable working independently and as part of a distributed digital team.
• Have reliable access to the technology required to perform SEO tasks at a professional level.

Practical notes

This freelance opportunity is open to candidates who meet the outlined eligibility criteria and can contribute immediately to the growth of digital performance marketing. The role requires a disciplined approach to work and a commitment to maintaining the highest standards of professionalism. Successful applicants will be comfortable navigating complex requirements and delivering results under tight timelines. The position is based in Riga, Latvia, and is offered on a freelance basis. Candidates must ensure they have the necessary permissions to work in the specified location. The engagement does not include specific working hour commitments, but it requires reliable access to communication channels and project management tools. Office 365 licensing is mandatory for all contracted work. The project may involve collaboration with international teams, requiring sensitivity to cultural and linguistic nuances. The selected candidate will be responsible for managing their own workflow and ensuring timely delivery of all agreed outputs. Travel is not expected as part of this role, and the position is suitable for fully remote execution. There are no specific visa requirements mentioned for this freelance engagement. The deadline for application is not specified, but early submission is encouraged to secure consideration. This role represents a chance to work on diverse challenges across B2B, e-commerce, and retail verticals.