Danish SEO Specialist

About the role

Global Demand Drives New Freelance Opportunity for Danish SEO Expertise

Adapt, a Welo Global brand, stands as an international digital performance marketing agency dedicated to advancing the success of digital content across markets and platforms. The organization provides a comprehensive suite of services designed to guide digital content from initial strategy through execution, production, and performance measurement. Adapt cultivates a collaborative and inclusive environment that celebrates difference and embraces diversity. This culture fosters strong relationships and a shared ethos, while simultaneously offering extensive career opportunities, training, and flexibility for work-life balance.

The organizational culture is fundamentally built on curiosity. Adapt seeks team members passionate about learning industry developments, understanding clients deeply, and engaging with peers. In return, the agency offers opportunities to develop ability and gain exposure to a diverse client portfolio. This portfolio ranges from growth-minded startups to global enterprise clients. Regardless of specific vertical, Adapt presents dynamic and diverse challenges that foster creativity, innovation, and the practical application of knowledge to craft client solutions.

MAIN PURPOSE OF THE JOB

A new freelance Danish SEO Specialist role has been established to directly support and enhance the agency's SEO capabilities. The successful individual will play a key part in strengthening SEO initiatives through methodical keyword research, strategic analysis, and content optimization. This position requires a specialist who can translate complex requirements into effective search performance.

MAIN DUTIES

The following list outlines key responsibilities and areas of ownership for this role, though it is not exhaustive.

• Conducting in-depth Keyword Research to identify strategic opportunities.
• Utilizing Keyword Planner tools to validate and prioritize terms.
• Performing Metadata Optimisation for accuracy and relevance.
• Executing Content Optimisation to meet performance goals.
• Managing On-Page Optimisation to align with technical standards.
• Handling Keyword Translation between English and Danish languages.
• Ensuring robust Data Handling and Management for informed decisions.
• Creating persuasive SEO Copywriting tailored to audience and platform.
• Auditing existing content to identify gaps and improvement areas.
• Monitoring search engine rankings and tracking performance fluctuations.
• Collaborating with content creators to ensure alignment with SEO strategy.
• Providing clear guidance and direction on search best practices to stakeholders.
• Analyzing competitor strategies to uncover potential advantages and threats.
• Generating detailed reports that communicate SEO performance and insights.
• Staying current with evolving search engine algorithms and industry updates.

REQUIREMENTS

• Holding a Bachelor's degree (B.A.) from a college or university in a related field, or possessing equivalent work experience.
• Demonstrating a minimum of 1 year of hands-on experience in SEO.
• Maintaining a strong working knowledge of HTML and JavaScript for SEO implementation.
• Possessing a native level of Danish and a strong understanding of Danish culture.
• Developing an in-depth understanding of best practices for various search engines, including Google, Bing, Baidu, and others.
• Proven ability to deliver successful results through strategic SEO initiatives.
• Showing extensive knowledge and experience with analytics tools such as Google Analytics, SiteCatalyst, and WebTrends.
• Achieving advanced proficiency in Excel for data analysis and reporting.
• Demonstrating expertise in using third-party SEO analysis tools, including Screaming Frog, SEMrush, Ahrefs, and Majestic.
• Exhibiting exceptional organizational and time management skills.
• Consistently setting priorities and meeting firm deadlines.
• Displaying a strong understanding of how online and offline marketing channels interact with and influence SEO, including display ads, affiliates, social media, print, TV, and email.

Candidates must ensure an Office 365 License is installed on their personal devices to complete assigned tasks.

COMPENSATION AND ENGAGEMENT

This is a freelance position based in Spain. The compensation for this role is 45,000 EUR for the 2025 year.

NICE TO HAVE

Experience with ecommerce and retail verticals is considered valuable when relevant to project needs.

SKILLS & TOOLS

Proficiency with the following is essential: Excel, Google Analytics, SiteCatalyst, WebTrends, Screaming Frog, SEMrush, Ahrefs, and Majestic.

PRACTICAL NOTES

Please What you'll do