Business Analyst - New Initiatives

About the role

Wellhub is a digital health platform that connects millions of users with fitness, mental wellness, and primary care services across multiple countries. The Business Analyst for New Initiatives will play a central role in supporting the design, evaluation, and rollout of new product offerings within the company. This position works closely with cross-functional teams including product, engineering, design, and operations to define business problems, gather detailed requirements, and translate complex insights into actionable plans. The analyst will help shape how new features and services are evaluated, prioritized, and brought to market, ensuring each initiative aligns with the company's broader strategic goals.

Key facts

What you'll do

• Gather and document business requirements from stakeholders across product, engineering, and operations teams to ensure clarity and alignment.
• Analyze market trends, user behavior data, and internal metrics to identify opportunities for new health and wellness initiatives.
• Create detailed process maps and workflow diagrams to illustrate how new initiatives will function across the organization.
• Work with product managers to define success metrics, key performance indicators, and evaluate the performance of new programs.
• Translate complex business needs and stakeholder feedback into clear, structured specifications that technical teams can implement effectively.
• Conduct thorough competitive research to understand how similar digital health platforms approach new service offerings and features.
• Support the testing and validation of new features and workflows before they are launched to end users.
• Coordinate with design teams to ensure user experience decisions align with broader business objectives and strategic goals.
• Prepare regular written reports and visual presentations that summarize initiative progress, risks, and outcomes for leadership and executives.
• Maintain a prioritized backlog of new initiative ideas, track them through each stage of the development cycle.
• Facilitate cross-functional workshops and brainstorming sessions to generate creative, practical solutions for complex business challenges and opportunities.
• Monitor key performance indicators on an ongoing basis and recommend data-driven adjustments to improve initiative outcomes over time.
• Collaborate with finance and operations teams to assess the cost implications and resource needs of proposed new initiatives.
• Document lessons learned from each initiative to build institutional knowledge and improve future planning and execution processes.

Requirements

• Bachelor's degree in business administration, finance, economics, or a related quantitative field is required for this position.
• At least three years of professional experience in a business analyst, operations analyst, or similar analytical role.
• Strong written and verbal communication skills with the ability to present complex findings clearly to diverse audiences.
• Proficiency in spreadsheet applications such as Microsoft Excel or Google Sheets for data modeling, analysis, and reporting.
• Experience working directly with product management teams in a technology, health technology, or related industry setting.
• Demonstrated ability to manage multiple concurrent projects, set priorities, and meet firm deadlines in a fast-paced environment.
• Familiarity with agile or iterative development methodologies and a comfort working within a rapid delivery framework.
• Proven skill in breaking down complex, ambiguous problems into structured, logical components that can be systematically analyzed.
• Experience using data visualization platforms to create clear, compelling charts, graphs, and dashboards for stakeholder review.
• Strong attention to detail and a methodical approach to gathering, organizing, and validating information from multiple sources.

Nice to have

• Experience with SQL or other query languages for pulling and analyzing data independently without heavy engineering support.
• Background in digital health, fitness technology, or wellness platforms and a genuine interest in the sector.
• Knowledge of visualization tools such as Tableau, Power BI, or Looker for presenting data insights to teams.
• Prior experience working in a startup or fast-growing company where roles are fluid and responsibilities shift quickly.
• Understanding of healthcare regulations and data privacy standards relevant to the Brazilian market and digital health space.

Skills & tools

• Microsoft Excel and Google Sheets for data modeling, pivot tables, and quantitative analysis of business metrics.
• SQL for querying databases, joining tables, and extracting relevant business data for analysis and reporting purposes.
• Tableau or Power BI for creating interactive dashboards and visual reports that communicate insights clearly.
• Confluence or Notion for documentation, knowledge management, and maintaining organized records of requirements and decisions.
• Jira or similar project tracking tools for managing initiative workflows, sprints, and cross-team dependencies effectively.
• PowerPoint or Google Slides for preparing polished stakeholder presentations, summaries, and executive-level briefing materials.
• Basic understanding of statistical concepts and methods for interpreting data and drawing meaningful business conclusions.

Practical notes

• This role is based in São Paulo and follows a hybrid work model with scheduled in-office days each week.
• Candidates must be authorized to work in Brazil without the need for visa sponsorship at this time.
• The hiring process includes a technical case study exercise, a behavioral interview, and a final presentation round with leadership.
• Wellhub offers comprehensive health benefits, a wellness stipend, mental health support, and flexible paid time off for employees.
• The team values diversity, open communication, and a culture of continuous learning and professional development for all members.

About the company

Headquarters sit in New York City. This entity operates as a multinational software firm in health and fitness. Corporations use the platform to give employee wellness benefits. A network includes gyms, studios, and digital apps. Service spans thirteen nations. Active users access in person and online options. Benefits flow through corporate programs. Connection between providers and employees is managed here. Data tracks participation. Movement supports global workforce health goals.