Market Research Analyst

About the Role

You will serve as a direct point of contact for a dedicated portfolio of clients, acting as a trusted partner to drive their digital marketing success through proactive industry insights and strategic recommendations. This role requires you to build long-lasting client relationships grounded in trust and rapport, directly supporting our world-class retention objectives while managing significant responsibilities. You will develop and execute data-driven digital marketing strategies, including search engine optimization and pay-per-click initiatives, ensuring alignment with specific client business goals and objectives. A core part of your ownership involves managing substantial paid search budgets across top-tier search engines, where you will optimize campaigns relentlessly for maximum return on investment and performance target exceedance. You will take the lead in optimizing client websites for search engines, applying advanced on-page SEO techniques to enhance organic visibility and generate qualified traffic that converts. Furthermore, you will direct the design and integrity of web pages and other essential content, guaranteeing that all functionality operates smoothly and all information remains current and accurate. This position demands that you analyze complex campaign performance data sourced from platforms like Google Analytics and RevenueCloudFX to identify critical trends, actionable insights, and optimization opportunities. You will interpret intricate web analytics, demographic data, market research, and buyer behaviors, translating these findings into immediate strategy updates and tactical shifts. A significant portion of your work will involve calculating return on investment and preparing detailed reports that present findings clearly and recommend actionable steps to stakeholders. Finally, you will spearhead vital research initiatives, including comprehensive keyword research and in-depth competitive analysis, to uncover emerging trends and shape strategic decision-making processes within the team.

Key facts

What you'll do

Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-making for client portfolios.

Spearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance the overall user experience for digital properties.

Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization across multiple channels.

Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on precise findings to maximize impact.

Calculate ROI, and prepare and present regular reports that translate complex findings into actionable recommendations for internal and external audiences.

Optimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified, high-intent traffic.

Direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date, accurate, and aligned with client objectives.

Manage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets consistently.

Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success.

Build long-lasting relationships with your clients based on trust and rapport, and work diligently to maintain our world-class retention rate through exceptional service.

Present complex data and strategic plans clearly through strong verbal and written communication skills during internal and client-facing interactions.

Utilize tools such as Excel and Google Suite to organize, analyze, and report on large datasets efficiently and accurately.

Demonstrate general knowledge of Google Ads and Analytics to effectively manage and optimize paid and organic search initiatives.

Apply general knowledge of HTML to understand how website changes impact digital marketing performance and user experience.

Engage in continuous learning, taking pride in your work and always striving for high-quality results that exceed expectations.

Requirements

You must possess a Bachelor's Degree, as all academic majors are welcome to apply for this track.

You must maintain a GPA of 3.4 or above to be considered for this position within our talent pool.

You must have a minimum of 1 year experience in SEO/digital marketing, or alternatively 2 years experience in a market research or business analyst role.

You must demonstrate general knowledge of SEO principles and best practices as they apply to digital campaigns.

You must possess the ability to interpret marketing and business analytics to derive insights that inform strategy.

You must have strong skills in data analysis, allowing you to manipulate datasets and extract meaningful conclusions.

You must showcase outstanding customer service skills in every interaction, representing the brand professionally.

You must exhibit strong verbal communication skills to convey ideas clearly and persuasively to diverse audiences.

You must demonstrate strong written communication skills to craft compelling reports, emails, and documentation.

You must have presentation skills to effectively share findings, strategies, and recommendations with stakeholders.

You must have prior experience at a marketing or advertising agency, which is considered a bonus for this role.

Practical notes

The role offers comprehensive, on-the-job training and career development opportunities designed to accelerate your growth. Initial training will focus on building foundational hard skills during the first few months on the job, providing you with the necessary tools to succeed. As you progress in your role, you will participate in ongoing advanced training sessions led by industry experts to deepen your expertise and broaden your impact. You will also benefit from regular team Lunch-and-Learn sessions held in our on-site training amenities, fostering collaboration and continuous learning among colleagues. This position features a clear career growth path and upward progression opportunities, allowing for advancement as you demonstrate increased capability and results over time. We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA.