Social Media Specialist

About the role

Wearewmx is seeking a dynamic and creative Social Media Specialist to join our team in Miami, Florida. This full-time position is perfect for an individual who is about digital marketing and has a knack for engaging audiences through various social media platforms. The ideal candidate will play a crucial role in developing and executing our social media strategy, enhancing our brand presence, and driving user engagement. If you are a self-starter with a strong understanding of social media trends and analytics, we want to hear from you!

Key facts

What you'll do

• Develop and implement comprehensive social media strategies that align with Wearewmx's overall marketing goals and objectives.
• Create engaging and high-quality content tailored for various platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.
• Monitor and analyze social media performance metrics, providing insights and recommendations for continuous improvement.
• Collaborate with cross-functional teams, including marketing, design, and sales, to ensure cohesive messaging and branding across all channels.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking to maximize ROI.
• Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Stay up-to-date with the latest social media trends, tools, and best practices to keep our strategies fresh and effective.
• Conduct competitor analysis to identify opportunities and threats within the social media landscape.
• Organize and execute social media contests, giveaways, and other promotional activities to boost engagement and follower growth.
• Prepare regular reports on social media performance and present findings to the marketing team and stakeholders.
• Assist in the development of social media policies and guidelines to ensure brand consistency and compliance.
• Participate in brainstorming sessions to generate innovative ideas for campaigns and content.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 2-3 years of experience in social media management or digital marketing.
• Proven track record of creating successful social media campaigns that drive engagement and brand awareness.
• Strong understanding of social media platforms, their algorithms, and best practices for content creation.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Knowledge of SEO and content marketing principles is advantageous.

Nice to have

• Experience in influencer marketing and partnerships.
• Familiarity with video content creation and editing.
• Previous experience in a startup or fast-growing company environment.
• Understanding of email marketing and CRM tools.
• Bilingual proficiency in English and Spanish is a significant advantage.

Skills & tools

• Social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok
• Social media management tools: Hootsuite, Buffer, Sprout Social
• Analytics tools: Google Analytics, Facebook Insights, Twitter Analytics
• Graphic design software: Canva, Adobe Creative Suite
• Content management systems (CMS)

Practical notes

• This position is based in Miami, Florida, and requires the candidate to be on-site.
• Wearewmx offers competitive salaries based on experience and skills.
• The company is open to sponsoring a visa for the right candidate who meets the qualifications.
• Interested applicants can apply through the provided link: https://wearewmx.bamboohr.com/careers/184.
• The role may require occasional overtime or weekend work during peak campaign periods.
• We encourage applicants from diverse backgrounds to apply, as we value inclusivity and different perspectives in our team.

Join Wearewmx as a Social Media Specialist and be part of a forward-thinking company that values creativity, innovation, and collaboration. If you are ready to take your social media career to the next level, we look forward to your application!