Senior Campaign Manager

About the role

The is responsible for leading and executing marketing campaigns that drive customer acquisition, engagement, and long-term retention across defined audience segments. This role works closely with cross-functional teams including marketing, sales, product, and creative departments to develop comprehensive campaign strategies that align with broader business objectives and growth targets. Based in Wroclaw, Poland, the Senior Campaign Manager will manage campaign timelines, budgets, and performance metrics to ensure successful outcomes for each initiative. The position requires strong organizational skills, strategic thinking, and the ability to manage multiple campaigns simultaneously in a fast-paced, dynamic environment where priorities may shift quickly.

Key facts

What you'll do

• Develop and execute comprehensive campaign strategies across multiple marketing channels consistently throughout the entire fiscal year
• Collaborate closely with marketing, sales, and product teams to align campaign messaging with established brand standards and guidelines
• Manage campaign budgets carefully and track all spending against allocated resources on a monthly and quarterly basis
• Analyze detailed campaign performance data and optimize strategies based on measurable results, key insights, and audience feedback
• Coordinate with external vendors and agencies to ensure timely delivery of all campaign assets, creative materials, and supporting documents
• Create detailed campaign timelines and ensure that all project milestones are met according to established deadlines and deliverables
• Monitor market trends and competitor activities regularly to inform ongoing campaign strategy and make necessary tactical adjustments promptly
• Lead A/B testing initiatives and controlled experiments to improve overall campaign effectiveness over time and across diverse audience segments
• Report on campaign return on investment and present clear findings to senior stakeholders using data visualization and narrative formats
• Manage the full campaign calendar and ensure consistent execution across all planned initiatives, launches, and promotional activities
• Work with the analytics team to define key performance indicators and establish benchmarks for measuring campaign success
• Oversee the creative review process to ensure all campaign materials meet quality standards and brand guidelines before launch

Requirements

• Bachelor's degree in marketing, communications, business administration, or a related field is required for this position
• Minimum of five years of professional experience in campaign management, marketing operations, or a closely related discipline
• Proven track record of successfully managing multi-channel marketing campaigns from initial concept through final execution and review
• Strong analytical skills with demonstrated experience in data-driven decision making, performance measurement, and continuous optimization practices
• Excellent written and verbal communication abilities with the capacity to present complex findings clearly to diverse audiences
• Ability to manage multiple projects simultaneously while maintaining attention to detail, quality, and adherence to established timelines
• Experience working with marketing automation platforms and customer relationship management systems is considered essential for this role
• Strong organizational and project management skills with the demonstrated capacity to prioritize effectively under competing deadlines and pressures
• Familiarity with marketing analytics tools and platforms for tracking, reporting, and interpreting campaign performance metrics accurately
• Demonstrated leadership experience in guiding cross-functional teams and managing relationships with both internal and external stakeholders

Nice to have

• Experience in the telecommunications or SaaS industry is a strong advantage for this particular role at Vonage
• Knowledge of CRM platforms and customer segmentation tools would be highly beneficial and relevant to daily responsibilities
• Familiarity with international campaign execution across European markets is preferred but not strictly required for consideration
• Certification in digital marketing or project management demonstrates additional professional commitment and expertise in the field
• Background in B2B marketing and account-based marketing strategies would be a valuable addition to the team

Skills & tools

• Marketing campaign management software for planning, execution, and monitoring of all initiatives
• Data analytics and reporting platforms for tracking performance metrics and generating insights
• Project management applications for timeline coordination, task assignment, and team collaboration
• Email marketing automation systems for audience segmentation, personalization, and engagement tracking
• Social media advertising tools for channel distribution, targeting, and budget management
• Spreadsheet and presentation software for financial tracking, reporting, and stakeholder presentations
• Customer relationship management platforms for managing leads, contacts, and campaign attribution
• A/B testing and optimization tools for conducting experiments and improving conversion rates

Practical notes

• This role is based in the Wroclaw office and requires regular on-site presence during standard business hours each week
• The position reports to the Director of Marketing or equivalent leadership within the Vonage organization structure
• Regular collaboration with global teams across different time zones is a key part of the daily work responsibilities
• Occasional travel may be required for internal meetings, industry events, or cross-office coordination sessions throughout the year
• The Senior Campaign Manager will work within a fast-paced environment that values creativity, analytical thinking, and cross-functional cooperation