Growth Senior Associate

About the role

Verkada is seeking a Growth Senior Associate to lead pipeline generation and acquisition strategy for our physical security product suite. You will join a high-performing team to build account-based marketing programs and refine our go-to-market approach in collaboration with sales leadership. In this capacity, you will own the development of integrated campaigns that bridge marketing initiatives with measurable sales outcomes. You will be responsible for establishing a repeatable and scalable framework that automates outreach across multiple channels while maintaining brand consistency. The role requires close coordination with data science, marketing development representatives, product marketing, and sales teams to ensure alignment on objectives. You will track and analyze campaign metrics to derive actionable insights that refine ongoing strategies and improve performance over time. This position is pivotal in driving demand capture and optimizing the end-to-end customer journey from awareness to conversion.

Key facts

What you'll do

• Develop and execute strategies to drive pipeline growth through account-based marketing and outreach.
• Design a repeatable framework for automated campaigns across multiple channels.
• Manage data strategy, including audience segmentation, intent signal identification, and demand capture optimization.
• Oversee the full lifecycle of marketing campaigns from initial planning to performance analysis.
• Collaborate with data science, marketing development representatives, product marketing, and sales teams.
• Track campaign metrics and share insights to improve ongoing strategies.
• Conduct competitive analysis to identify market opportunities and inform positioning strategies.
• Partner with sales leadership to define target account lists and prioritize high-value segments.
• Create narrative-driven content that supports demand generation and stakeholder education.
• Implement testing methodologies to evaluate channel effectiveness and optimize campaign performance.

Requirements

• 4 to 8 years of experience in B2B marketing, business operations, strategic consulting, or a startup environment.
• Minimum 2 years of marketing experience, including B2C marketing.
• Proven ability to work cross-functionally with sales, marketing operations, and product teams.
• Experience managing large-scale marketing campaigns and optimizing performance.
• Must be independently authorized to work in the U.S. without company sponsorship.
• Demonstrated success in a fast-paced environment where priorities evolve rapidly.
• Strong written and verbal communication skills with the ability to influence stakeholders at all levels.
• Comfortable interpreting data to guide decisions and validate marketing initiatives.
• Highly organized with the ability to manage multiple projects simultaneously while maintaining attention to detail.
• Willingness to collaborate in a hybrid work model that requires presence at the office several days per week.

Nice to have

• Experience with security, physical safety, or access control industries.
• Familiarity with AI-powered platforms and connected device ecosystems.
• Background in SaaS or subscription-based business models.
• Prior experience working in a North American market.
• Knowledge of marketing automation platforms and CRM systems.

Practical notes

• Annual OTE range: $135,000 to $160,000 USD.
• Benefits include 100% employer-covered premiums for at least one medical plan (80% for family), HSA/FSA options, mental health support, paid parental leave, fertility benefits, professional development stipend, and daily healthy lunches.
• This role requires 5 days per week on-site at the San Mateo headquarters.

The Growth Senior Associate will play a critical role in shaping how Verkada engages with its most strategic customers. You will be expected to take ownership of complex initiatives that span multiple departments and require analytical rigor. Success in this role depends on the ability to synthesize information from various sources and translate it into clear, actionable plans. You will contribute to the refinement of the go-to-market strategy by providing data-backed recommendations that support revenue objectives. The position involves significant interaction with cross-functional partners to ensure that marketing efforts are aligned with broader business goals. You will be accountable for documenting processes and establishing frameworks that can be replicated across teams. This includes creating dashboards, playbooks, and reports that provide visibility into campaign performance. The role demands a proactive approach to identifying roadblocks and proposing solutions that keep projects moving forward. You will be expected to mentor junior team members and contribute to the growth of the marketing function as a whole.

This opportunity is ideal for a professional who thrives in collaborative environments and is passionate about building scalable marketing operations. The successful candidate will balance creativity with discipline, ensuring that campaigns are both impactful and measurable. You will work closely with executive stakeholders to ensure that marketing activities support the company's long-term vision. The position requires a high level of adaptability, as market conditions and business priorities may shift quickly. You will be responsible for maintaining strong relationships with internal partners and external vendors. The role offers the chance to work with advanced technologies and innovative products in the physical security space. Candidates should be comfortable managing ambiguity and making decisions based on incomplete information when necessary. The ability to communicate technical concepts to non-technical audiences is essential. This role provides the opportunity to have a direct impact on the growth and positioning of a leading security platform.