SFMC Marketing -L3 Support

About the role

This role focuses on resolving escalated Marketing Cloud issues and ensuring integration reliability. The position owns complex incident resolution, diagnostics, and channel support. You will collaborate with global and local marketing teams to maintain campaign continuity.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Multi-market and multi-language campaign operations are supported alongside local marketing teams to enable consistent global execution. Functional and technical documentation and knowledge base articles are maintained to preserve institutional understanding. Leadership is provided during peak marketing periods, such as major campaigns, product launches, and seasonal events, to ensure continuity. KPIs including deliverability, engagement, and journey performance are monitored, with optimization recommendations presented to improve outcomes.

Requirements

Hands-on experience with Salesforce Marketing Cloud: Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions is mandatory.

Marketing Cloud scripting and personalization concepts sufficient to diagnose content and personalization issues must be understood, even though custom code production is not performed.

Marketing Cloud integration patterns, including connectors, REST/SOAP APIs, and data synchronization with CRM/Commerce platforms, are required.

Incident and problem management experience in an ITSM/SLA-driven environment is necessary.

Conducting impact analysis and writing functional specifications for evolutions is required.

Email deliverability, marketing compliance, and multi-channel messaging understanding is essential.

Stakeholder communication skills must enable effective collaboration with global and local marketing teams.

Nice to have

Salesforce Marketing Cloud Consultant or Developer certification is advantageous.

Experience supporting multi-market, multi-language marketing operations is beneficial.

Familiarity with additional channels such as WhatsApp, KakaoTalk, and LINE is helpful.

Experience in retail or luxury goods marketing environments offers relevant context.

Practical notes

This is a Full-time position based in Bangalore.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Marketing Cloud roles focus on configuration, diagnostics, and integrations rather than custom development.

Consulting and Agile methods are common in this type of engagement.

Email deliverability, compliance, and multi-channel messaging define daily concerns.

Global coordination with marketing teams requires clear communication and documentation.

Familiarity with CRM and commerce platforms helps when analyzing integration issues.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.