Digital Brand Strategist Senior

About the role

The Digital Brand Strategist Senior defines strategic direction and execution to shape market presence and business outcomes. This role owns the development of integrated brand narratives that align business objectives with market realities and audience expectations. You will act as a strategic partner to C-suite clients, guiding the co-creation of long-term brand vision, key business objectives, and strategic priorities. The position requires synthesizing complex market data, audience insights, and competitive landscapes into clear and compelling strategic frameworks. You will translate these inputs into actionable go-to-market strategies that define market presence and influence business outcomes. The work sits at the intersection of data, AI, creativity, and technology, demanding systems thinking and continuous learning. Collaboration with global clients and diverse internal teams is central to navigating the flexible, hybrid work environment successfully.

Key facts

What you'll do

Collaborate with C-suite clients to co-create long-term brand vision, key business objectives, and strategic priorities.

Develop brand positioning, value propositions, and messaging frameworks to clarify market presence.

Translate business goals, audience insights, and competitive context into clear go-to-market strategies.

Lead the discovery and synthesis phase to transform ambiguous business challenges into clear strategic directions.

Conduct in-depth analysis of market trends, audience behavior, and competitor activity to identify strategic opportunities.

Architect comprehensive brand frameworks that connect business objectives with customer experiences across digital touchpoints.

Present strategic recommendations to executive stakeholders, articulating the rationale and expected impact of proposed directions.

Champion a culture of experimentation by establishing feedback loops to refine and validate strategic assumptions over time.

Apply mastery of French and English to develop nuanced messaging and positioning for diverse audiences.

Utilize results from past campaigns as a foundation for building new strategies, ensuring decisions are informed by measurable performance.

Guide the development of content, paid media, and channel strategies to ensure alignment with the overarching brand framework.

Support the definition of success metrics and key performance indicators to measure the effectiveness of brand initiatives.

Act as a subject matter expert within the digital practice, mentoring junior team members and elevating the quality of collective output.

Engage in continuous professional development to remain current with digital branding trends, AI applications, and technology innovations.

Requirements

Proven experience defining brand positioning, messaging, and go-to-market strategies for international clients, including in luxury, retail, or FMCG.

Demonstrated experience in brand strategy or design for digital platforms, or managing digital platforms, or leading digital teams.

Excellent writing, storytelling, and presentation skills.

Mastery of French.

Mastery of English.

Bachelor's degree required.

Practical notes

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

The role operates at the intersection of data, AI, creativity, and technology in a digital branding context. Collaboration, continuous learning, and systems thinking are central to success. Professionals guide strategic decisions that shape brand presence and customer experiences. The position involves working with global clients and diverse teams in a flexible, hybrid environment.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.