Salesforce Marketing Cloud Developer Sr

About the role

The Salesforce Marketing Cloud Developer Sr role is centered on driving experience innovation through the strategic implementation of Salesforce Marketing Cloud solutions. You will own the technical execution of projects, guiding them comprehensively from the initial design phase through to a stable production deployment. Collaboration is a core driver of digital transformation, working closely with teams to deliver solutions for recognized global brands and their specific challenges. This position demands a deep understanding of marketing technology to translate business requirements into robust technical architectures. You will ensure that all technical solutions adhere to best practices and meet the high standards expected within the Valtech environment. The role involves constant exploration of new capabilities to push the boundaries of what is possible with the Marketing Cloud platform. Ultimately, you are responsible for building the technical foundations that empower marketing teams to execute sophisticated, data-driven campaigns effectively.

Key facts

What you'll do

Architect and develop complex technical solutions within the Salesforce Marketing Cloud ecosystem, ensuring alignment with business objectives and data models.

Implement sophisticated Journey Builder Custom Activities to design and orchestrate intricate, automated, and highly personalized customer engagement workflows.

Perform rigorous data modeling to structure content types, audience definitions, and interaction rules that power precise targeting and segmentation strategies.

Champion continuous learning by actively monitoring Salesforce Marketing Cloud new releases, product updates, feature changes, and planned discontinuations to proactively adapt solutions.

Utilize advanced proficiency in REST and SOAP APIs to integrate Marketing Cloud with external systems and ensure seamless data exchange across the broader technology landscape.

Write optimized SQL queries to extract, transform, and manage data efficiently, ensuring performance and accuracy in reporting and automation.

Develop and maintain clean, scalable, and secure code using core web technologies including HTML, CSS, and JavaScript to build responsive email templates and landing pages.

Leverage AMPScript and GTL extensively to create dynamic content blocks, automate business logic, and render personalized experiences within emails and interactions.

Maintain a strong command of upper-intermediate English to facilitate clear communication, documentation, and collaboration with international stakeholders on complex projects.

Ensure solutions are built and deployed following strict quality standards, requiring a minimum of 3 years of hands-on experience with Salesforce Marketing Cloud and a demonstrated ability to handle 5+ years of complex project demands.

Requirements

The posting explicitly states that a bachelor's degree is a mandatory requirement for this position.

Candidates are required to possess validated certifications for Salesforce Marketing Cloud Email Specialist, Administrador, and Developer to prove core technical competence.

Upper-intermediate English language level is a hard requirement for effective collaboration, communication, and comprehension of technical documentation.

Mandatory technical skills include proven proficiency with REST and SOAP APIs, SQL, HTML, CSS, JavaScript, AMPScript, and GTL for successful implementation of solutions.

The role requires a minimum of 3 years of specialized experience with Salesforce Marketing Cloud, with a preference for candidates who bring 5+ years of experience successfully managing complex projects.

Candidates must demonstrate the ability to work independently and as part of a collaborative team in a fast-paced, deadline-driven environment.

A strong commitment to understanding marketing principles and digital customer experience strategies is essential for aligning technical work with business goals.

The ability to analyze requirements, troubleshoot technical issues, and provide clear explanations of technical concepts to non-technical team members is required.

Nice to have

Additional certifications in Salesforce Marketing Cloud Consultant, Marketing Cloud Personalization, and Marketing Cloud Customer Data Platform are highly valued and can strengthen your profile.

Experience working within Agile methodologies and consulting environments is considered a significant advantage for fostering effective cross-team collaboration.

A background in managing client relationships or working in a consulting capacity is viewed positively for this position.

Practical notes

This is a full-time position based in Brazil with remote work options that are dependent on country-specific policies and regulations.

Career advancement at Valtech includes opportunities for international mobility and participation in structured professional development programs.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

The role focuses on experience innovation and digital transformation using Salesforce Marketing Cloud. Success requires curiosity, teamwork, and comfort with technology, creativity, and data. The company fosters an inclusive culture where diverse perspectives are welcomed and supported.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

At Valtech, teams build digital products and platforms that support clear user experiences and efficient operations. You work with stakeholders to translate goals into functional interfaces, integrations, and data flows.

The focus is on practical solutions that keep systems reliable and adaptable. You help clients refine processes, improve content management, and deploy tools that let their teams manage ongoing change with confidence.