Senior Marketing Manager, Performance/Growth Marketing

About the role

Bamboohr is seeking a dynamic and experienced Senior Marketing Manager specializing in Performance and Growth Marketing to join our team in New York City. This role will focus on driving user acquisition, enhancing brand visibility, and optimizing marketing strategies to achieve measurable growth. The ideal candidate will possess a strong analytical mindset, a creative approach to problem-solving, and a passion for the fintech industry. As part of our innovative marketing team, you will play a crucial role in shaping our marketing initiatives and driving the company's growth trajectory.

Key facts

What you'll do

• Develop and implement comprehensive performance marketing strategies aimed at increasing user acquisition and retention across multiple channels, including digital, social media, and email marketing.
• Analyze and interpret marketing data to identify trends, optimize campaigns, and improve overall marketing effectiveness.
• Collaborate with cross-functional teams, including product, design, and sales, to create cohesive marketing strategies that align with business objectives.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, and LinkedIn to maximize ROI and drive traffic to the Bamboohr platform.
• Conduct A/B testing and other experiments to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for improvement.
• Lead the development of engaging content for various marketing channels, ensuring consistency in messaging and branding across all platforms.
• Monitor and report on key performance indicators (KPIs) related to marketing campaigns, providing insights and recommendations to senior leadership.
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing to ensure Bamboohr remains competitive in the fintech space.
• Mentor and guide junior marketing team members, fostering a culture of continuous learning and professional development within the team.
• Build and maintain relationships with external partners and vendors to enhance marketing efforts and expand Bamboohr's reach.
• Participate in industry events and conferences to represent Bamboohr and network with potential clients and partners.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize impact and achieve growth targets.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• A minimum of 5 years of experience in performance marketing, growth marketing, or a similar role, preferably within the fintech or technology sector.
• Proven track record of successfully managing and optimizing digital marketing campaigns across various channels.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Experience with marketing automation tools, CRM systems, and analytics platforms such as Google Analytics, HubSpot, or similar.
• Familiarity with SEO best practices and techniques to enhance organic search visibility.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously while meeting deadlines.
• A results-oriented mindset with a passion for driving growth and achieving targets.

Nice to have

• Experience in the cryptocurrency or blockchain industry is highly desirable.
• Knowledge of UX/UI principles and how they impact marketing effectiveness.
• Familiarity with social media management tools and content creation platforms.
• Experience with affiliate marketing and partnership development.
• Previous experience in a startup environment, demonstrating adaptability and resourcefulness.

Skills & tools

• Proficient in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and email marketing software.
• Strong understanding of data analytics and reporting tools to measure campaign performance.
• Familiarity with content management systems (CMS) and website optimization techniques.
• Knowledge of graphic design tools such as Adobe Creative Suite is a plus.

Practical notes

• This position is based in New York, New York, and may require occasional travel for industry events or conferences.
• Candidates must be eligible to work in the United States; visa sponsorship is available for qualified individuals.
• The role may involve flexible working hours to accommodate collaboration with international teams.

Join Bamboohr and be part of a forward-thinking company that is revolutionizing the way people interact with digital currencies. If you are a strategic thinker with a passion for growth marketing and a desire to make an impact in the fintech space, we encourage you to apply for this .

About the company

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