Marketing Strategy & Planning Manager

About the role

This position is central to driving the global marketing organization's success in a strategic capacity. You will own the translation of high-level strategic objectives into practical, executable frameworks that ensure marketing operates with efficiency and purpose. The role involves managing the intricate systems, standardized procedures, and data-driven insights that empower the marketing function to scale and grow effectively over time. You will act as the operational backbone for the marketing team, ensuring alignment between planning and execution at every level. This is a pivotal role for someone who thrives on bringing order to complexity and building structures that enable predictable growth. You will be responsible for establishing the rhythm and logic that allows marketing initiatives to move forward without friction. Ultimately, your work will ensure that marketing resources are deployed strategically to maximize impact and return on investment across the organization.

Key facts

What you'll do

• Develop marketing strategies and operational frameworks that align with overarching business objectives and long-term vision.
• Analyze marketing performance data to identify underlying trends, diagnose issues, and synthesize findings into clear reports for executive leadership consumption.
• Examine the end-to-end marketing funnel to pinpoint specific opportunities for improvement in pipeline generation and conversion efficiency.
• Manage complex marketing projects from initiation to closure while meticulously tracking the progress of intricate cross-functional initiatives involving multiple stakeholders.
• Facilitate seamless communication and information flow between the Marketing department and Go-To-Market teams to ensure cohesion and shared understanding.
• Design and maintain the standard operating procedures and data models that provide the foundational structure for marketing planning and analysis activities.
• Partner closely with Finance and Analytics to build robust forecasts, conduct variance analysis, and ensure budget adherence across all marketing campaigns.
• Lead the documentation of key processes to create a scalable knowledge base that supports continuity and enables team members to operate with clarity.
• Interpret complex technical data concepts and key business metrics, translating them into actionable insights for non-technical stakeholders across the organization.
• Evaluate the effectiveness of current marketing tools and systems, recommending optimizations or new solutions that enhance productivity and data accuracy.
• Coordinate timelines and dependencies across various workstreams to ensure that marketing initiatives are delivered on schedule and meet defined quality standards.
• Drive the creation of dashboards and reporting assets that provide real-time visibility into marketing performance and campaign outcomes.
• Act as a subject matter expert in marketing operations, providing guidance and best practices to team members seeking to improve their workflows.
• Support the development of scenario models and what-if analyses to help leadership evaluate the potential impact of strategic marketing decisions before implementation.

Requirements

• 3-5 years of relevant experience in Marketing Operations, Revenue Operations, or Management Consulting within the B2B SaaS industry sector.
• Demonstrated ability to collaborate effectively with diverse teams including Marketing, Sales, Finance, and Analytics to drive complex projects to successful completion.
• Demonstrated proficiency with business intelligence tools, CRM platforms such as Salesforce, and sophisticated marketing automation systems.
• Comfortable discussing intricate technical data concepts and a wide range of key business metrics with confidence and precision.
• Excellent organizational capabilities and strong project management skills, with a proven capacity to manage multiple priorities simultaneously under tight deadlines.
• Strong written and verbal communication skills necessary for conveying detailed analyses and recommendations to both technical and executive audiences.
• A meticulous attention to detail ensuring high levels of accuracy, consistency, and reliability in all deliverables and data outputs.
• Self-motivated work ethic with the discipline to manage independent work schedules and meet commitments without constant supervision.

Nice to have

• Direct experience with AI products such as LLMs, copilots, RAG applications, or advanced workflow automation tools.
• Familiarity with Tableau or similar Business Intelligence platforms for creating visualizations and interactive dashboards.
• Proven experience leading significant cross-functional projects that required minimal supervision and strong stakeholder influence.

Skills & tools

• Business intelligence tools like Tableau
• CRM platforms, specifically Salesforce
• Marketing automation systems

Practical notes

• Occasional travel may be required for essential team or customer meetings as part of the role responsibilities.
• Compensation range varies by
• Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont, Washington D.C.: $116,960 - $146,200
• New York, New Jersey, Washington State, California (outside SF Bay Area): $123,760 - $154,700
• San Francisco Bay Area, California: $137,520 - $171,900
• Role may be eligible for equity participation and bonus incentive plans as part of the total rewards package.
• Comprehensive benefits package includes health insurance coverage, 401(k) retirement savings plan, paid time off allocation, and parental leave provisions.
• The application deadline for this position is August 31, 2026, subject to potential change based on business needs.
• This role is classified as Remote
• US, with specific geographic restrictions applying to ensure compliance with regional regulations.
• The selected candidate will be responsible for ensuring that all marketing operations function as a cohesive system, supporting the company's growth trajectory through data-informed decision making.
• You will have the opportunity to work alongside cross-functional partners, gaining exposure to diverse business units and expanding your strategic influence across the organization.
• Success in this role requires a balance of analytical rigor and creative problem-solving to navigate the challenges of scaling marketing efforts in a dynamic environment.
• The position offers flexibility in work location while maintaining expectations for collaboration, communication, and timely execution of strategic initiatives.