Senior Director, Business Development

About the role

The Senior Director, Business Development will own the strategic expansion of Tunnl's brand market presence through proactive identification and conversion of high-value opportunities. This leader will cultivate and sustain long-term client relationships while discovering new avenues for growth within existing and emerging industry sectors. They will interpret evolving economic and industry trends to position Tunnl's solutions as critical assets for audience intelligence and communication strategy. The role requires a disciplined, self-motivated professional who derives satisfaction from building trust and delivering measurable value to complex organizations. Success in this position will directly influence the company's subscription growth and market penetration within the brand market. This is a remote role that prefers candidates in eastern or central time zones, though geographic location is not a barrier to contribution. The Senior Director will report to the Vice President of Business Development and act as a key external representative of the Tunnl brand.

Key facts

What you'll do

• Spearhead the identification and cultivation of new business opportunities within the brand market to drive scalable growth.
• Architect and execute strategic account plans designed to deepen relationships with priority client portfolios and maximize solution adoption.
• Conduct in-depth analysis of client industry trends, economic sectors, and market dynamics to uncover latent needs and future-facing challenges.
• Orchestrate collaboration with internal engineering, product, and account management teams to ensure flawless implementation and client satisfaction.
• Establish and maintain trust-based, value-led relationships that position Tunnl as an indispensable partner in audience intelligence and communication.
• Generate comprehensive reports and forward-looking insights on business development activities, progress, and results for the Vice President of Business Development.
• Champion the Tunnl brand by representing the organization at industry conferences, events, and high-impact networking opportunities to stimulate lead generation.
• Leverage a proactive and disciplined approach to manage the end-to-end sales process from initial lead generation through successful contract closure.
• Demonstrate an unwavering commitment to exceeding sales quotas and achieving measurable outcomes in a fast-paced, dynamic environment.
• Utilize advanced proficiency in the Microsoft suite, including PowerPoint, Word, and Excel, to craft compelling narratives and analyze performance data.
• Drive adoption of SaaS product capabilities by translating complex features into clear client value propositions and actionable strategies.
• Develop and maintain a sophisticated understanding of digital, addressable, and linear television paid media landscapes to inform solution positioning.
• Build and nurture a robust network of industry partners and stakeholders to identify synergistic opportunities and expand Tunnl's reach.
• Mentor and influence cross-functional teams to align on best practices that enhance client experience and operational efficiency.
• Continuously refine sales methodologies and outreach techniques based on performance data and evolving market conditions.

Requirements

• Hold a minimum of 5 years of successful direct selling experience within the brand market, with a background in data and/or market research sales.
• Demonstrate proven ability to manage the full sales process from lead generation to closure with a high degree of professionalism.
• Thrive consistently in a fast-paced, ever-changing environment that demands adaptability and resilience.
• Bring a strong, intrinsic drive to not only meet but consistently exceed established sales targets and quotas.
• Demonstrate a proven capacity to set ambitious goals and achieve them through structured execution and focus.
• Maintain a proactive approach to identifying new business opportunities and pursuing them with persistence and creativity.
• Excel at building, cultivating, and sustaining relationships with diverse stakeholders across multiple industries.
• Show a deep passion for contributing significantly to business growth and helping organizations thrive through data-driven decisions.
• Exhibit advanced proficiency in the Microsoft suite of products, including PowerPoint, Word, and Excel, to perform complex tasks and analysis.
• Prior experience in tech-based SaaS product sales is highly preferred and aligns with the demands of this role.
• Familiarity with HubSpot is a plus and indicates an ability to leverage modern sales engagement platforms effectively.
• Possess knowledge and experience related to digital, addressable, and linear television paid media, which are preferred for success in this market.
• Operate with integrity and a strong work ethic, reflecting the values of teamwork, curiosity, and dedication to problem-solving.
• Communicate effectively and professionally in written and verbal formats, ensuring clarity and alignment with all stakeholders.

Nice to have

The preferred candidate will bring a background in data and market research sales, which provides a foundational understanding of audience insights. Experience with tech-based SaaS products is highly preferred as it aligns with the complexity of the Tunnl platform. Familiarity with HubSpot is noted as a plus, suggesting comfort with modern sales and marketing automation. Knowledge of digital, addressable, and linear television paid media is preferred due to its relevance to the client industries served by Tunnl.

Practical notes

This role operates on a full-time schedule in a remote capacity. The position requires availability during standard business hours to collaborate with internal teams and engage with clients in various time zones.