Demand Generation Manager

About the role

You will architect and own the end-to-end strategy for integrated demand generation programs that directly fuel pipeline and revenue growth for Tiger Data. This role requires you to act as the central orchestrator for multi-channel initiatives, ensuring tight alignment between marketing efforts and sales outcomes. You will leverage your expertise to engage technical buyers and enterprise decision-makers through sophisticated campaigns that blend brand awareness with measurable pipeline impact. The position demands a high degree of ownership over experimentation, performance optimization, and the iterative refinement of programs based on actionable data. You will be responsible for translating market insights into executable playbooks that drive demand across target accounts and verticals. Collaboration will be a core theme as you work alongside go-to-market teams to synchronize messaging and maximize marketing efficiency. Ultimately, you will shape the demand funnel from initial touchpoint to qualified pipeline, reinforcing Tiger Data's position as the fastest PostgreSQL platform in the market.

Key facts

What you'll do

• Architect and deploy account-based marketing (ABM) strategies that target named accounts, buying groups, and priority industry verticals with precision and scalability.
• Design and manage integrated demand generation campaigns that orchestrate content syndication, webinars, podcasts, email sequences, retargeting, and events to guide buyers through the journey.
• Collaborate with Sales to construct and execute multi-touch account plays, coordinating paid media placements, executive briefings, direct mail initiatives, and aligned sales outreach activities.
• Oversee third-party content syndication programs, optimizing for high-quality lead generation while maintaining strict control over cost per lead and overall pipeline contribution.
• Lead the strategy and execution of podcast sponsorships and digital advertising campaigns aimed at increasing brand authority and demand within technical communities.
• Establish rigorous performance monitoring frameworks to assess campaign ROI, applying data-driven insights to continuously refine strategies and maximize revenue impact.
• Cultivate and manage strategic relationships with external agencies, publishers, media partners, and technology vendors to ensure flawless campaign execution and compliance.
• Define, track, and report on a comprehensive suite of demand generation KPIs including pipeline created, pipeline influenced, SQLs, MQLs, account engagement metrics, cost per opportunity, and return on marketing investment.
• Utilize Account-based marketing platforms such as 6sense and Demandbase to execute sophisticated targeting, analytics, and orchestration efforts.
• Develop compelling copy and messaging frameworks that resonate with technical audiences and support high-converting campaign assets.
• Partner with DevRel and Product Marketing to create technical enablement content that supports demand generation and educates stakeholders on platform value.
• Implement testing methodologies across channels to identify high-performing tactics and eliminate underperforming elements from the demand mix.
• Act as the primary liaison between RevOps and Finance to ensure accurate forecasting, budget management, and alignment with broader business objectives.
• Foster a culture of innovation within the demand team by exploring emerging channels and technologies that provide new avenues for reaching developers and enterprise buyers.
• Ensure all campaigns adhere to brand guidelines and regulatory requirements while maintaining the integrity of the Tiger Data reputation.

Requirements

• Possess a minimum of 6 years of hands-on experience in demand generation, ABM, or growth marketing, with a preference for B2B SaaS backgrounds.
• Demonstrate a proven track record of building and scaling demand generation programs that are directly tied to measurable pipeline outcomes and revenue influence.
• Bring hands-on experience with Account-based marketing platforms such as 6sense or Demandbase to manage complex targeting and reporting needs.
• Exhibit a data-driven mindset with the ability to analyze performance metrics, conduct rigorous experimentation, and derive actionable insights for optimization.
• Show strong copywriting and messaging capabilities to craft persuasive narratives that engage technical buyers and support sales efforts.
• Display the ability to effectively manage multiple concurrent campaigns and priorities in a fast-paced, dynamic startup environment where market conditions are consistently evolving.
• Highlight comfort with collaborative work styles, working closely with cross-functional partners including marketing, product management, sales, and customer success teams.
• Maintain authorization to work in the United States and fluency in English to ensure seamless communication and execution of role responsibilities.

Nice to have

Candidates who are excited about leveraging AI to enhance modern demand generation efforts will find ample opportunity to implement innovative solutions. Experience with podcast production and advertising sales partnerships is highly valued for maximizing reach within technical audiences. A background in managing external agencies and media vendor relationships demonstrates an ability to navigate complex vendor ecosystems successfully.

Practical notes

This is a remote-based role located in the United States requiring availability during preferred time zones of Central or Eastern. The position is full-time and salaried, with an estimated compensation range of $120,000 to $140,000 for US-based employees. Candidates must be authorized to work in the United States and possess fluent English communication skills.