VP of Demand Generation

About the role

You will own the end-to-end strategy and execution of Deepgram's demand-generation engine, translating our voice-AI leadership into a predictable pipeline of revenue. You will design and run an AI-native demand system that compounds over time, replacing calendar-driven, one-off campaigns with scalable playbooks. You will partner shoulder-to-shoulder with Sales and RevOps to manage the full funnel, from first touch to closed-won, and you will stand up attribution and reporting that gives executive leadership a clear line of sight from spend to revenue. You will set the strategic direction for a multi-team function, hiring, leveling, and developing managers and ICs to build an inclusive, high-performing revenue marketing organization. You will concentrate spend where Deepgram wins, focusing resources on teams embedding voice at scale, and you will relentlessly improve pipeline efficiency by lowering cost-per-opportunity without sacrificing lead quality. You will create a structured experiment cadence, running quarterly tests with documented readouts that inform the next bets and accelerate learning. You will ensure every team member actively uses and experiments with advanced AI tools, integrating them into workflows to push the boundaries of what these technologies can do.

Key facts

What you'll do

• Own the demand-gen to revenue pipeline end to end, setting strategy and growing marketing-sourced qualified pipeline.
• Build a repeatable, AI-native demand system that compounds, replacing one-off campaigns and events with scalable, automated playbooks.
• Concentrate spend where Deepgram wins, prioritizing pipeline contribution from teams embedding voice at scale.
• Improve pipeline efficiency by reducing cost-per-opportunity while maintaining or improving lead quality.
• Tighten the experiment-to-learning loop by running structured quarterly experiments, each with a documented readout that changes the next bet.
• Partner with Sales and RevOps to lift lead-to-opportunity and opportunity-to-closed-won conversion rates across the funnel.
• Build and develop the team by hiring, leveling, and growing an inclusive, high-performing revenue marketing organization.
• Stand up attribution and reporting that gives the executive team and board clear visibility from spend to revenue.
• Operate as an AI-first marketer, designing human-plus-AI workflows as the default operating mode rather than an occasional augmentation.
• Eliminate recurring work through systems for campaign ops, lead routing, and reporting so the team does not re-solve the same problems each quarter.
• Rebuild a leaky funnel from first principles instead of scaling it by simply spending more budget.
• Translate company goals into clear strategic direction for the demand-gen team and ensure alignment across all revenue marketing activities.
• Use data and structured experimentation to drive decisions, documenting outcomes and learnings for future playbooks.
• Act as the voice of the customer within the organization, turning insights from voice interactions into actionable demand signals.
• Coordinate go-to-market initiatives that position Deepgram's voice-native foundation models as the standard for production-grade voice AI.

Requirements

• Operates AI-native, designing human-plus-AI demand-gen workflows as the default operating mode rather than occasional AI use.
• Builds systems that eliminate recurring work, such as campaign operations, lead routing, and reporting, instead of re-solving them every quarter.
• Reasons from first principles, rebuilding a leaky funnel rather than spending more to scale it inefficiently.
• Sets strategy and direction for a multi-team function and translates company goals into clear direction for teams below.
• Develops and holds a team of managers and individual contributors accountable for results and hiring quality.
• Partners with Sales and RevOps to lift conversion rates at every stage of the funnel.
• Demonstrates comfort adopting new AI models and modes quickly, integrating them into workflows and pushing the boundaries of what these technologies can do.
• Moves at the pace of AI, embracing rapid change and evolving day-to-day work without relying on a highly prescriptive, traditional 9-to-5 structure.

Nice to have

• Experience building and scaling revenue marketing teams in high-growth, AI-first environments.
• Demonstrated success using AI to improve marketing workflows, attribution, and pipeline outcomes.
• Background in voice, audio, or developer-focused go-to-market strategies.
• Experience aligning go-to-market initiatives with product and engineering roadmaps in a platform company.

Practical notes

This role is full-time and eligible to work in the USA. Remote work is supported from any location within the USA. The pace is fast, and the day-to-day will evolve quickly alongside advances in AI. This role is ideal for someone who thrives in an experimental environment and is comfortable with constant change.