Entrepreneur in Residence

About the role

An Entrepreneur in Residence initiates a new venture inside Base360.ai and owns its trajectory from hypothesis to a scalable business.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Potential opportunities are identified and assessed for their potential to become new products or business verticals. Customer problems are validated through research and direct conversations to confirm real demand. Product vision, strategy, and go-to-market plans are defined to guide the new venture. Solutions are built and launched quickly alongside engineering, product, design, and AI teams. Multidisciplinary teams are recruited and led as the venture scales to support execution. Data-driven decisions are made and iterated rapidly based on customer feedback to optimize outcomes. Progress is presented directly to the founders and executive team to align strategy and secure support.

Requirements

An entrepreneurial mindset with a bias toward action drives decision making and ownership. Exceptional problem-solving ability shapes outcomes in complex and ambiguous situations. Strong product and commercial intuition guides validation and growth decisions. Comfort with ambiguity enables structuring operations where none previously existed. Excellent communication and leadership skills align stakeholders and motivate teams. The ability to recruit, inspire, and lead high-performing teams ensures execution capability. Highly analytical thinking pairs with strong execution to deliver measurable results. Obsession with customers ensures products resonate deeply and deliver lasting value. Comfort wearing multiple hats across product, sales, marketing, and operations sustains momentum in early stages. AI-native curiosity and excitement about building with the latest AI technologies inform product choices. Previous startup experience as a founder, early employee, product leader, operator, or investor is valued to accelerate venture success.

Practical notes

Visa sponsorship is available for eligible candidates. The team size is small, and the environment demands ownership and rapid execution. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Roles focused on new venture creation often involve high ownership and fast learning cycles. Success depends on fluency with modern AI tools and data-informed experimentation. Collaboration with engineering, product, design, and strategy teams is central to execution. Professionals comfortable with ambiguity and cross-functional leadership tend to thrive in this environment.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.