Creator in Residence, Short-Form Video

About the role

We are looking for an experienced, in-house short-form creator to join our San Francisco team as Creator-in-Residence. This role is not just about producing videos; it is about owning the strategy and execution of our entire short-form video identity. You will define the visual language and tone of voice that makes our health content stand out in a crowded digital landscape. Your work will directly shape how millions perceive our brand and mission in the health space. You will be responsible for translating complex health concepts into simple, relatable, and viral moments. Ultimately, you will be the creative force behind our cultural relevance in the tech-meets-health media revolution.

Key facts

What you'll do

Capture and create lo-fi, socially-native content by filming authentic, off-the-cuff moments in our office, with our team, and with our founders for raw, behind-the-scenes TikToks, quick reactions to trends, and cultural riffs that feel native to the platform.

Operate behind the camera by directing, shooting, and producing iPhone content that feels real and human, while coaching team members or founders who are on camera to ensure authenticity and impact.

Edit with social-first instincts using mobile-first tools like CapCut and VN to create sharp, engaging, and algorithm-optimized videos, adding captions, adjusting pacing, and applying trend-driven effects.

Concept and direct bold short-form formats from initial idea through final execution, guiding our team through the creative process to deliver high-quality content on schedule.

Trendspotting & virality strategy by constantly monitoring TikTok, Reels, Shorts, and broader social culture to identify emerging formats, sounds, and hooks to integrate them into our content pipeline.

Creative collaboration with our marketing and design teams to ensure creative consistency while pushing into new experimental formats that challenge the status quo.

Feedback & iteration by suggesting hooks, pacing tweaks, and storytelling shifts based on data to maximize engagement and reach for every piece of content.

Performance-driven optimization by tracking content metrics rigorously and refining your approach to hit reach, share, and engagement goals consistently.

Ownership of the content pipeline from ideation to publication, ensuring that every video aligns with our brand voice and strategic objectives.

Cross-functional partnership with product and clinical teams to translate deep health insights into accessible and engaging narratives for a broad audience.

Testing new formats and platforms quickly to identify what resonates and scale successful experiments rapidly across our channels.

Mentoring junior creators and contributors on best practices for social video to elevate the entire team's output and capabilities.

Staying ahead of cultural moments and media trends to ensure our content remains relevant, timely, and impactful in the health conversation.

Championing the mission of empowering individuals through data-driven health insights through every creative decision you make.

Requirements

You must have a proven track record of creating viral content with a portfolio that showcases videos achieving significant reach and shareability across social platforms.

You must possess deep social media fluency with comprehensive knowledge of TikTok, Reels, Shorts, and the underlying dynamics that drive content discovery and sharing.

You must demonstrate creative instincts that allow you to rapidly turn abstract ideas into compelling narratives, hooks, and formats that capture attention.

You must have editing proficiency in mobile-first tools such as CapCut, VN, and other relevant mobile editing applications to produce high-quality content efficiently.

You must have a strong interest in health and performance, showing genuine curiosity and knowledge about the space beyond just professional experience.

You must be an exceptional storyteller capable of crafting narratives that are punchy, human, and perfectly aligned with our brand values and mission.

You must have the creative courage to experiment, take risks, and push boundaries with content while maintaining strategic alignment with our goals.

You must have an analytical mindset that enables you to interpret performance metrics, draw actionable insights, and optimize content for better results over time.

You must be a self-starter who thrives in a fast-paced, ambiguous environment and takes ownership of projects from start to finish without constant supervision.

Nice to have

There are no preferred items listed in the SOURCE beyond the core requirements and skills.

Practical notes

The engagement is full_time, and the position is based in San Francisco. The role requires a high degree of autonomy and comfort with rapid iteration in a dynamic media environment. You will work closely with cross-functional teams, including marketing, design, product, and clinical experts, to ensure that content is both accurate and impactful. Success in this role will be measured by your ability to combine creative excellence with data-driven decision-making to build a new standard for health media on social platforms. You should be prepared to hit the ground running and make meaningful contributions to our content strategy immediately.