Product Marketing Lead, Payor

About the role

Sword Health is seeking an ambitious and creative Product Marketing Lead for the Payor segment to shape the future of AI Care in the enterprise market. This role serves as the primary go-to-market strategist and narrative driver for the business unit, translating a artificial intelligence platform built for medical reasoning, safety, and real-time treatment into compelling commercial stories for benefit leaders and human resources executives. There has never been a better moment to define how AI-native healthcare reaches large scale, and your work will directly influence how millions of members access care while helping two thousand enterprise clients avoid unnecessary costs.

Key facts

What you'll do

• Craft messaging that highlights the AI Care platform for enterprise payor partners and clients.
• Develop comprehensive go-to-market strategies that deeply resonate with benefit leaders and human resources decision makers.
• Translate complex artificial intelligence capabilities into clear, actionable value propositions for large healthcare clients.
• Collaborate closely with sales teams to drive high-converting commercial outcomes across the expansive enterprise.
• Define the core narrative around AI-native care programs spanning musculoskeletal, cardiometabolic, and mental health.
• Create compelling content that effectively removes traditional barriers like appointments and waiting rooms from the message.
• Position Sword Health as a clinical-centric frontier lab rather than generic technology applied after the fact.
• Support the launch of new 24/7 connected experiences featuring therapeutic exercise, psychotherapy, and personalized nutrition.
• Analyze evolving market trends to ensure the payor marketing strategy remains highly relevant and effective.
• Build powerful storytelling assets that showcase over fifteen million AI sessions and proven cost savings.
• Drive category-defining product launches by aligning the AI platform narrative with specific payor pain points.
• Elevate the brand voice to reflect the mission of healing billions and unlocking human potential.
• Partner with the product team to ensure all marketing materials accurately reflect the latest AI innovations.
• Orchestrate external communications that highlight the removal of traditional healthcare barriers like appointments and stigma.

Requirements

• Demonstrated experience in product marketing, specifically within healthcare, enterprise software, or payor markets is essential.
• Proven ability to craft hyper-resonant narratives that convert complex technical concepts into commercial realities.
• Deep understanding of benefit leaders, HR executives, and the enterprise buying process is required.
• Strong strategic mindset paired with exceptional execution skills to scale AI Care initiatives effectively.
• Extensive background in go-to-market strategy and storytelling for breakthrough technology platforms is highly valued.
• Ability to remove traditional barriers in communication and make artificial intelligence accessible to clients.
• Experience managing cross-functional collaborations between marketing, sales, and product development teams in a fast pace.
• Bachelor's degree or equivalent practical experience in marketing, business, or a related field is necessary.
• Familiarity with healthcare reimbursement models and how AI impacts unnecessary cost avoidance for clients.
• Track record of launching category-defining products and platforms from the initial conceptual phase forward.
• Comfort with ambiguity and the ability to thrive in a rapidly evolving AI healthcare startup.
• Excellent written and verbal communication skills are required to engage with senior enterprise stakeholders.

Nice to have

• Prior experience working with AI or machine learning technologies in a healthcare setting is valued.
• Familiarity with musculoskeletal, women's health, cardiometabolic, and mental health treatment modalities is highly beneficial.
• Background in navigating regulatory environments and clinical study validation for digital health products helps greatly.
• Track record of building category-defining products and platforms from the initial launch phase stands out.
• Knowledge of Khosla Ventures, General Catalyst, and Founders Fund investment landscapes in healthcare technology is a plus.
• Understanding of the Sword Health platform and its expansion across multiple therapeutic areas is advantageous.

Skills & tools

• Proficiency in developing enterprise marketing strategies and go-to-market frameworks for large scale deployments is crucial.
• Expertise in creating high-converting commercial narratives tailored specifically for benefit leaders and HR executives.
• Skill in translating AI platform capabilities into clear, differentiated messaging for payor partners consistently.
• Capability to manage multiple product launches simultaneously while maintaining consistent brand voice and strategic positioning.
• Knowledge of healthcare reimbursement models and how AI Care impacts unnecessary cost avoidance for clients.
• Aptitude for leveraging data and clinical studies to support marketing claims and build market credibility.
• Experience utilizing standard marketing automation and analytics tools to measure campaign performance and optimize outreach.
• Familiarity with enterprise sales cycles and the ability to create stage-appropriate content for each phase.
• Familiarity with Sword Health's 59 clinical studies and 43 patents to substantiate marketing claims and build credibility.

Practical notes

• This role operates within the United States and requires alignment with enterprise business hours for coordination.
• The position is full time and involves close collaboration with the payor go-to-market team members.
• Candidates should be prepared to support the scaling of AI Care across multiple continents and markets.
• Sword Health has raised over five hundred million dollars from leading investors and continues to invest heavily.
• The company has helped two thousand enterprise clients avoid more than one billion in unnecessary healthcare costs.
• Since 2020, Sword has expanded across musculoskeletal, women's health, cardiometabolic, and mental health treatment categories.