Head of Go-to-Market, Thrive

About the role

In this role, you will play a crucial part in the success of our Pulse product by integrating product marketing, commercial strategy, and market growth initiatives. As a key leader, you will influence how Pulse is perceived in the marketplace and drive its adoption among target audiences. Your strategic insights will be vital in shaping the future of our offerings and ensuring they meet the needs of our customers.

Key facts

What you'll do

• Craft and define the essential messaging and positioning that highlight Pulse's unique advantages over competing solutions in the market.
• Create comprehensive materials and frameworks that empower the commercial team to effectively convey the value of Pulse and address competitive inquiries with confidence.
• Actively seek out and explore new market opportunities by leveraging systematic analysis and insights derived from AI-driven intelligence gathering.
• Collaborate closely with cross-functional teams to ensure alignment on product positioning and market strategies.
• Lead initiatives to gather and analyze competitive intelligence, establishing frameworks that enhance our understanding of market dynamics.
• Engage with stakeholders to refine product offerings based on market feedback and competitive landscape.
• Develop and implement go-to-market strategies that align with overall business objectives and drive revenue growth.
• Monitor market trends and customer feedback to continually refine messaging and positioning strategies.
• Provide ongoing support and training to the sales team, ensuring they are equipped with the necessary tools and knowledge to succeed.
• Foster a culture of innovation and collaboration within the Pulse Leadership Team to drive continuous improvement.
• Serve as a thought leader in the industry, representing Sword Health at conferences and events to promote Pulse and its benefits.
• Analyze performance metrics to assess the effectiveness of marketing strategies and make data-driven adjustments as necessary.

Requirements

• At least 7 years of experience in product marketing or go-to-market roles, showcasing a proven ability in positioning and competitive strategy.
• Strong background in product marketing, go-to-market strategy development, and sales enablement practices.
• Demonstrated experience working collaboratively with sales and customer success teams to drive product adoption.
• Proven track record of building competitive intelligence frameworks from the ground up, enhancing market understanding.
• This role is designed for an individual contributor who can work independently while contributing to team goals.

Nice to have

• Experience in digital health companies with commercial operations that drive growth.
• Background in high-caliber B2B software or SaaS environments, with a focus on competitive positioning.
• Proven experience in crafting competitive displacement narratives that have successfully improved win rates.
• Familiarity with AI tools for market analysis and opportunity identification, enhancing strategic decision-making.
• Experience in selling to multinational clients, understanding the complexities of diverse markets.
• Previous experience in healthcare, digital health, or employer benefits sectors, providing valuable industry insights.

Skills & tools

• Proficiency in AI is essential; candidates should be ready to share concrete examples of how they have utilized AI to enhance productivity, streamline workflows, or integrate AI into business processes.

Practical notes

• The compensation range for this position is between $200,000 and $250,000, which includes base salary, variable compensation, and equity options.
• Our benefits package includes comprehensive health, dental, and vision insurance, life insurance, financial advisory services, supplemental insurance, Health Savings Accounts (HSA), equity shares, discretionary paid time off (PTO), parental leave, a 401(k) plan, flexible working hours, and access to free digital therapy services.
• Applicants must possess legal authorization to work in the United States; please note that visa sponsorship is not available for this role.
• The deadline for applications is October 18, 2024.

Join us at Sword Health and be a part of a team that is redefining the future of healthcare through innovative solutions. Your expertise in go-to-market strategies will be instrumental in driving the success of our Pulse product and making a meaningful impact in the lives of our customers.