Senior Marketing Manager
Job description
About the role
Senior Marketing Manager (Merchant to Consumer)
This role sits at the intersection of our vast merchant base and our evolving consumer ambitions. SumUp empowers millions of small businesses globally. For consumers, our presence is already significant, with over a billion interactions annually. We are now poised to evolve this reach into a major financial ecosystem. The Senior Marketing Manager (Merchant to Consumer) will architect and lead the growth engine converting our merchants and their customers into personal banking users.
This is a foundational role. You will build a distinct acquisition channel from the ground up, working alongside a focused team. Success means competing directly with the best-funded neobanks for consumer attention and wallets. You will own the strategy, execution, and measurement of campaigns that drive this critical behavior.
About the Team and Opportunity
SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate. More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems.
Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers. This role leads that journey. You will design and execute the campaigns that make this scale possible.
What You Will Do
You will own the end-to-end merchant-to-consumer growth loop. Your primary mission is to turn SumUp's merchant network into a personal banking engine across Europe. You will design, launch, and optimize campaigns that prove efficient customer acquisition through partner surfaces.
- Plan and execute merchant-to-consumer acquisition campaigns across six markets, owning messaging, creative strategy, localisation, and performance reporting.
- Embed consumer sign-up moments into key merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website.
- Drive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channels.
- Work closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly own.
- Build and maintain robust reporting on merchant-to-consumer acquisition performance. Use these insights to inform channel-mix decisions and prove cost-per-customer efficiency against direct advertising.
- Translate data insights into test plans, refining funnels and messaging. You will coordinate execution across a matrixed team without direct authority.
You Will Be Great for This Role If
You have a strong background in B2C growth or lifecycle marketing. Your experience should be rooted in environments similar to fintech, payments, retail, or a marketplace. You are a proven campaign leader across multiple markets, capable of handling local nuances and creative direction.
You have experience marketing through partner or owned channels. This includes CRM, in-product surfaces, or point-of-sale. You do not rely solely on paid media for growth. You are comfortable owning acquisition metrics, attribution, and reporting from start to finish. Your approach is data-driven and commercially focused.
You excel at influencing and coordinating. You can推动 placements and campaigns to completion even when you lack direct control over the required teams or channels.
Why Join SumUp
Working at SumUp offers a unique environment for growth and impact. You will join a global, multicultural team based in London. The office reflects historic charm combined with modern design, operating in an office-first setting.
- Global Impact: Contribute to a product used by millions across diverse European markets.
- Ownership: This role offers rare autonomy to build a new channel from scratch within a small, ambitious squad.
- Development: Access a dedicated annual L&D budget for conferences and further education.
- Benefits: Enjoy 28 days of paid leave, plus bank holidays. Our Virtual Stock Option programme allows you to share in SumUp's future success.
- Security: Receive life insurance and a retirement scheme with company matching.
- Balance: Benefit from salary-sacrifice commuter options and generous time off, including a month-long sabbatical after three years.
Key Facts
About SumUp
At SumUp, we are on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner. We are building the next generation of financial services to help every business owner do more that matters.
What you'll do
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