Demand Generation Manager

About the role

Sourgum is looking for a Demand Generation Manager to join our marketing team in Jersey City, NJ. This on-site position plays a vital role in creating and executing marketing campaigns that increase brand awareness, generate high-quality leads, and support our revenue growth objectives. You will work closely with sales, content, product, and digital marketing teams to develop a scalable demand generation engine that produces measurable results. The ideal candidate is data-driven, creative, and results-oriented, with a passion for building effective marketing strategies that contribute directly to company growth. As part of our fast-growing, venture-backed organization, you will have the opportunity to influence our marketing efforts in a rapidly evolving industry, helping us modernize waste and recycling services through innovative technology solutions.

Key facts

What you'll do

• Plan, execute, and optimize multi-channel demand generation campaigns, including email marketing, paid media advertising, webinars, account-based marketing (ABM), and content syndication efforts to reach targeted audiences effectively.
• Collaborate closely with the sales team to define target audiences, develop ideal customer profiles, and align lead generation strategies with pipeline and revenue goals.
• Manage and refine marketing automation workflows and lead nurturing programs to ensure high engagement and conversion rates.
• Monitor, measure, and report on campaign performance metrics such as marketing qualified leads (MQLs), cost per lead (CPL), conversion rates, and return on investment (ROI), providing insights for continuous improvement.
• Own and oversee paid advertising channels, including LinkedIn, Google Ads, and display networks, to maximize reach and lead quality.
• Partner with content marketing to develop assets such as whitepapers, case studies, blog posts, and landing pages that support campaign objectives and resonate with target audiences.
• Continuously test and iterate on messaging, creative elements, targeting parameters, and campaign tactics to improve overall performance and efficiency.
• Ensure accurate lead tracking, attribution, and data integrity within customer relationship management (CRM) systems and marketing automation tools like HubSpot.
• Support the development of marketing strategies that contribute to overall revenue growth, aligning campaigns with broader company objectives.
• Work cross-functionally with sales, product, and operations teams to ensure marketing efforts are integrated and aligned with company priorities.
• Use data-driven insights to optimize campaign spend and resource allocation, ensuring maximum impact and efficiency.
• Stay informed about industry trends, emerging marketing technologies, and best practices to keep our demand generation efforts innovative and competitive.
• Assist in developing reporting dashboards and presentations to communicate campaign results and insights to stakeholders.
• Contribute to the ongoing refinement of marketing processes and workflows to improve scalability and effectiveness.
• Support the onboarding and training of team members on marketing tools and best practices as needed.

Requirements

• 4-6 years of experience in B2B demand generation, growth marketing, or digital marketing roles, preferably within a technology-driven environment.
• Proficiency with marketing automation platforms and CRM systems, especially HubSpot, with a strong understanding of automation workflows and lead management.
• Demonstrated ability to analyze campaign data, generate insights, and make data-driven decisions to improve marketing performance.
• Experience managing and optimizing paid media campaigns across platforms such as LinkedIn Ads, Google Ads, and display networks.
• Strong project management skills with the ability to handle multiple campaigns and initiatives simultaneously while meeting deadlines.
• Excellent communication skills, both written and verbal, to collaborate effectively across teams and present campaign insights clearly.
• Knowledge of SEO, SEM, landing page optimization, and A/B testing methodologies to enhance campaign effectiveness.
• Self-motivated with a proactive approach to experimentation, testing, and continuous improvement.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with marketing metrics and KPIs used to evaluate campaign success and inform strategic decisions.
• Experience in a startup or high-growth environment is a plus, as is familiarity with the waste or recycling industry.

Nice to have

• Experience in account-based marketing (ABM) strategies and tools.
• Knowledge of advanced analytics platforms beyond HubSpot.
• Background in content creation, content marketing, or digital storytelling.
• Understanding of sales and marketing alignment best practices to ensure seamless lead handoff and nurturing.
• Familiarity with emerging marketing technologies and trends that can be leveraged for demand generation.

Skills & tools

• HubSpot or similar marketing automation platforms.
• CRM systems, especially HubSpot.
• Paid advertising platforms such as LinkedIn Ads and Google Ads.
• Data analysis and reporting tools to monitor campaign performance.
• Campaign management and optimization tools.
• Basic knowledge of SEO and SEM techniques.
• A/B testing and landing page optimization tools.

Practical notes

This position is based on-site in Jersey City, NJ, with a hybrid work schedule requiring three days in the office. The role offers company stock options, providing an opportunity for long-term financial growth aligned with company success. You will receive a comprehensive benefits package, including health insurance (medical, dental, vision, LTD, life insurance), retirement plans (401K), and flexible/unlimited paid time off (PTO). Additionally, employees have access to wellness benefits such as memberships to gyms, studios, and wellness apps through Wellhub. The company emphasizes a collaborative, innovative, and sustainability-focused work environment. Sourgum is a fast-growing, venture-backed organization committed to transforming the waste and recycling industry through cutting-edge technology. This role offers a unique opportunity to be part of a mission-driven company that is just getting started in its growth journey.