Social Media Marketing Specialist

About the role

You will own the end-to-end creation and optimization of social media campaigns that drive awareness and conversion for Snappr. This role requires you to craft compelling narratives and visual concepts tailored to distinct global audiences across multiple platforms. You will leverage data and experimentation to refine messaging, ensuring our content resonates deeply and supports business growth. You will partner closely with cross-functional teams to align social initiatives with broader marketing and product objectives. Your work will directly influence how businesses perceive and engage with visual storytelling on a global scale. You will act as the voice of the customer, translating insights from community interactions into actionable content strategies. You will champion a culture of ownership, taking radical accountability for campaign performance and user experience. Ultimately, you will help define the standard for visual content marketing in the industry through consistent, high-impact execution.

Key facts

What you'll do

Develop and execute a comprehensive social media strategy that aligns with Snappr's mission to make visual content accessible at scale.

Create high-converting content funnels using email, paid advertisements, and influencer collaborations to move audiences from awareness to purchase.

Analyze performance metrics across platforms to identify top-performing content and iterate on campaigns in real time.

Build and maintain a cohesive brand narrative that reflects Snappr's values of extreme ownership, peak performance, and customer obsession.

Collaborate with creators and internal stakeholders to source and repurpose visual assets that highlight the quality of Snappr's marketplace.

Design and run experiments on posting schedules, creative formats, and calls to action to maximize engagement and conversion rates.

Monitor community sentiment and provide insights that inform product positioning and customer experience improvements.

Represent Snappr in the social media space by maintaining a strong, professional presence that attracts both users and partners.

Champion data-informed decision-making by translating complex analytics into clear recommendations for growth opportunities.

Act as a bridge between marketing and operations by ensuring content workflows are efficient, scalable, and aligned with business goals.

Maintain up-to-date knowledge of social media trends, algorithm changes, and competitor strategies to keep campaigns innovative.

Own the full lifecycle of social media projects, from ideation and production to optimization and retrospective reporting.

Foster a culture of radical candor and continuous learning within the social media team by sharing best practices and feedback.

Ensure all content adheres to Snappr's brand guidelines while adapting tone and style for diverse audiences and platforms.

Requirements

You must possess a bachelor's degree in marketing, communications, business, or a related field.

You have a proven track record of at least two years in a social media or digital marketing role.

You demonstrate expertise in managing social media platforms, including content creation, scheduling, and community engagement.

You are comfortable using marketing tools such as email automation platforms, paid advertising dashboards, and influencer management systems.

You have a strong understanding of analytics tools and can interpret data to guide strategic decisions.

You show an ability to write clear, persuasive copy that aligns with brand voice and drives user action.

You exhibit extreme ownership by taking initiative and accountability for project outcomes without constant supervision.

You communicate effectively and thrive in a collaborative, fast-paced, international environment.

Nice to have

Experience with photography, videography, or visual storytelling is strongly preferred given Snappr's creative focus.

Familiarity with the creator economy and influencer marketing platforms is highly desirable.

Practical notes

This is a full-time position based in Metro Manila.

The role requires active participation in a dynamic, global team environment.

No visa sponsorship is available for this position.

Candidates must be able to commit to a continuous schedule with reliable internet access.

Humor, diversity, and a love for challenges are essential cultural attributes.

Deadlines are tied to campaign launches and business priorities, requiring flexibility and rapid execution.