Product Marketing Manager
Job description
About the role
You will own the strategic narrative for Snappr's visual content marketplace, defining how the world's leading platform for photography, video, and editing is perceived by key audiences. You will act as the primary storyteller, translating complex product capabilities into clear value propositions that resonate with enterprise clients and agency partners. This role demands that you energize rooms as a compelling public speaker while simultaneously functioning as an analytical problem solver who can deconstruct market dynamics without constant guidance. You will drive campaigns and experiments designed to educate internal stakeholders on why new offerings must be prioritized and adopted quickly. You will partner closely with cross-functional teams to ensure every customer touchpoint reflects a unified and powerful message. Your work will directly support the mission of helping companies tell their stories through powerful visuals that combine technology with creative expertise. Every initiative you lead will contribute to setting the global standard for visual content and reinforcing Snappr's position as the trusted solution for high-scale visual needs.
Key facts
What you'll do
- Chart intake flows for visual content projects, managing requests from initial inquiry through the creation of detailed briefs that guide production.
- Architect build roadmaps that align new product features with market demand, customer needs, and the realities of supply and demand within the creator ecosystem.
- Conduct review sessions where creative assets are evaluated against strict brand standards to ensure quality control and consistency across all visual outputs.
- Orchestrate ship procedures, coordinating logistics and internal workflows to ensure launch timelines are met and meticulously documented for future replication.
- Establish partner narratives that clearly explain the value proposition to agencies and enterprise clients, ensuring alignment on outcomes and expectations.
- Analyze performance metrics to refine messaging, test hypotheses, and improve conversion rates across digital channels and sales touchpoints.
- Guide positioning for video solutions, articulating their superiority against alternative options such as stock libraries, custom shoots, and automated tools.
- Maintain comprehensive documentation that outlines workflows, processes, and product differentiators for internal use by sales, product, and operations teams.
- Serve as the central liaison between creators and commercial clients, ensuring that the dynamics of marketplace supply, demand, and creator economics are reflected in strategic decisions.
- Translate abstract business objectives into concrete go-to-market narratives that speak directly to the needs of ICPs across various verticals.
- Identify gaps in the current narrative and initiate targeted experiments to validate new positioning approaches and messaging frameworks.
- Collaborate with data owners to extract insights that prove the impact of marketing initiatives on revenue, efficiency, and customer satisfaction.
- Act as the guardian of brand integrity, ensuring that every piece of visual content and messaging adheres to the high standards defined by the company culture.
- Prepare executive-level briefings that summarize key findings, recommend actions, and justify the prioritization of specific product narratives.
Requirements
- You must demonstrate ownership for visual storytelling across multiple teams, acting as the central point for narrative cohesion and strategic alignment.
- You must possess a minimum of three years of experience in related fields, with a proven track record in product or marketing roles that required ownership of complex initiatives.
- You must have the capacity to manage several initiatives simultaneously while maintaining a high standard of quality in all deliverables under tight deadlines.
- You must have an understanding of marketplace dynamics specific to photography and video, including the interplay of supply, demand, and creator economics that drives platform success.
- You must be comfortable operating in a fast-paced, entrepreneurial environment where ambiguity is common and decisions must be made with incomplete information.
- You must exhibit extreme ownership, taking full responsibility for outcomes and refusing to pass the buck when challenges arise during critical launch windows.
- You must communicate with radical candor, providing and receiving feedback in a direct, respectful, and performance-oriented manner.
- You must be customer-obsessed, constantly seeking to understand the evolving needs of businesses that require high-quality visual content at scale.
Nice to have
No specific Nice to Haves or Skills & Tools qualifications are stipulated for this role. Success will be determined by your ability to execute the core responsibilities effectively and to uphold the cultural values of extreme ownership, peak performance, and collaborative impact.
Practical notes
Prospective candidates are advised to before proceeding with their application.
What you'll do
- Engage with the hiring team with the same level of ownership and candor that you will bring to your responsibilities once onboard.
Key facts
What you'll do
- Chart intake flows for visual content projects, managing requests from initial inquiry through the creation of briefs that guide production.
- Architect build roadmaps that align new product features with market demand, customer needs, and the realities of supply and demand within the creator ecosystem.
- Conduct review sessions where creative assets are evaluated against strict brand standards to ensure quality control and consistency across all visual outputs.
- Orchestrate ship procedures, coordinating logistics and internal workflows to ensure launch timelines are met and meticulously documented for future replication.
- Establish partner narratives that clearly explain the value proposition to agencies and enterprise clients, ensuring alignment on outcomes and expectations.
- Analyze performance metrics to refine messaging, test hypotheses, and improve conversion rates across digital channels and sales touchpoints.
- Guide positioning for video solutions, articulating their superiority against alternative options such as stock libraries, custom shoots, and automated tools.
- Maintain comprehensive documentation that outlines workflows, processes, and product differentiators for internal use by sales, product, and operations teams.
- Serve as the central liaison between creators and commercial clients, ensuring that the dynamics of marketplace supply, demand, and creator economics are reflected in strategic decisions.
- Translate abstract business objectives into concrete go-to-market narratives that speak directly to the needs of ICPs across various verticals.
- Identify gaps in the current narrative and initiate targeted experiments to validate new positioning approaches and messaging frameworks.
- Collaborate with data owners to extract insights that prove the impact of marketing initiatives on revenue, efficiency, and customer satisfaction.
- Act as the guardian of brand integrity, ensuring that every piece of visual content and messaging adheres to the high standards defined by the company culture.
- Prepare executive-level briefings that summarize key findings, recommend actions, and justify the prioritization of specific product narratives.
Requirements
- You must demonstrate ownership for visual storytelling across multiple teams, acting as the central point for narrative cohesion and strategic alignment.
- You must possess a minimum of three years of experience in related fields, with a proven track record in product or marketing roles that required ownership of complex initiatives.
- You must have the capacity to manage several initiatives simultaneously while maintaining a high standard of quality in all deliverables under tight deadlines.
- You must have an understanding of marketplace dynamics specific to photography and video, including the interplay of supply, demand, and creator economics that drives platform success.
- You must be comfortable operating in a fast-paced, entrepreneurial environment where ambiguity is common and decisions must be made with incomplete information.
- You must exhibit extreme ownership, taking full responsibility for outcomes and refusing to pass the blame when challenges arise during critical launch windows.
- You must communicate with radical candor, providing and receiving feedback in a direct, respectful, and performance-oriented manner.
- You must be customer-obsessed, constantly seeking to understand the evolving needs of businesses that require high-quality visual content at scale.
Nice to have
No specific Nice to Haves or Skills & Tools qualifications are stipulated for this role. Success will be determined by your ability to execute the core responsibilities effectively and to uphold the cultural values of extreme ownership, peak performance, and collaborative impact.
Practical notes
Prospective candidates are advised to before proceeding with their application.
What you'll do
- Engage with the hiring team with the same level of ownership and candor that you will bring to your responsibilities once onboard.