Field Marketing Manager

About the role

You will own the development and execution of field marketing initiatives that drive demand and elevate brand awareness across the United Kingdom. In this capacity, you will work closely with regional sales teams and global marketing departments to refine and localize programs that meet specific market needs. A core part of your responsibility will involve orchestrating campaigns and events that generate meaningful Marketing Qualified Leads and expand the overall sales pipeline. You will ensure that all activities align with broader business objectives while maintaining consistent messaging across all touchpoints. This role requires you to analyze performance metrics and iterate quickly on strategies to maximize impact. You will act as a key liaison between the headquarters marketing function and local stakeholders to ensure seamless execution. Your work will directly influence the growth trajectory of the business by activating demand at scale. This position is critical in bridging the gap between strategic marketing plans and on-the-ground sales outcomes.

Key facts

What you'll do

Develop comprehensive field marketing strategies that target key accounts and verticals within the UK region.

Execute multi-channel campaigns that integrate digital, events, and partnership tactics to reach decision-makers.

Collaborate with sales leadership to identify high-value opportunities and design programs that address specific pipeline goals.

Manage the end-to-end lifecycle of marketing events, from initial concept through to post-event analysis and reporting.

Leverage data insights to optimize ongoing campaigns and reallocate resources toward the highest performing initiatives.

Coordinate with creative and product teams to ensure that all marketing materials are accurate and compelling.

Build and maintain relationships with external partners, including agencies and industry associations, to amplify reach.

Utilize marketing automation platforms to nurture leads and track engagement across the customer journey.

Prepare regular performance reports that highlight successes, challenges, and recommendations for future cycles.

Act as an advocate for the brand by ensuring that all customer interactions reflect the company's values and standards.

Implement localized campaigns that resonate with the cultural and business nuances of the UK market.

Support the scaling of successful pilots into broader programs that can be replicated across other European territories.

Monitor competitor activity and market trends to inform strategic adjustments in the field marketing approach.

Champion the use of analytics to measure campaign effectiveness and demonstrate clear return on investment.

Requirements

You possess a bachelor's degree or equivalent practical experience in marketing, business, or a related discipline.

You have a proven track record of at least three years in field marketing, demand generation, or a similar role.

You bring a minimum of two years of experience specifically managing field marketing campaigns and executing event strategies.

You are experienced working within a B2B SaaS or technology environment, understanding the complexities of selling into enterprises.

You demonstrate strong written and verbal communication skills with native-level proficiency in English.

You have a meticulous approach to project management, ensuring that all deliverables are completed on time and to a high standard.

You are comfortable managing multiple priorities in a fast-paced environment while maintaining attention to detail.

You have hands-on experience using marketing automation platforms such as Marketo or similar systems.

Nice to have

You have practical experience with Salesforce and its integration into marketing workflows.

You are familiar with web analytics tools such as Google Analytics and data visualization platforms like Tableau.

You have prior experience working within the UK market and understand the specific dynamics of the London business landscape.

You have managed hybrid work models and supported distributed teams across different regions.

You have a portfolio of previous campaigns that showcase your ability to drive measurable results through field marketing initiatives.

Practical notes

This role operates on a hybrid schedule, requiring attendance at the Hammersmith office for three days each week. The position is based in London and reports to the regional marketing leadership team. Equity packages are part of the compensation structure for this role. The successful candidate will be expected to participate in collaborative sessions with cross-functional partners across Europe as needed. Please indicate your pronouns and any requirements for interview adjustments during the application process to ensure an inclusive experience.