Integrated & Growth Marketing Lead

About the role

You will lead and develop a cross-functional team of 7 spanning campaign management, lifecycle marketing, web development, and product-led growth (PLG), ensuring tight coordination across brand, content, product, sales, and data analytics. You will own how Semgrep's story is taken to market and converted into pipeline and ultimately revenue, operating as the connective tissue that aligns demand generation with product adoption. You will drive integrated campaign strategy across paid, owned, and earned channels, anchored to pipeline targets and business priorities while maintaining a sharp focus on measurable outcomes. You will own full-funnel performance tracking, connecting channel-level cost-per metrics, funnel conversion rates, and investment-to-return analysis to guide continuous optimization. You will partner closely with Brand, Security Advocacy, Content, Marketing Ops, Data Analytics, and Sales leadership to ensure programs are tightly integrated, well-resourced, and aligned to customer journeys. You will build and own the campaign foundation for Partner Marketing and Field teams, creating core plays and assets that can be amplified through partners and adopted across target accounts and regional motions. You will build and maintain an operating rhythm for campaign planning, execution, and retrospectives, including sprint-based GTM activation and structured learning loops. You will support the career growth of both traditional campaign marketers and more technical team members in web dev and growth engineering, fostering a collaborative and learning-oriented culture.

Key facts

What you'll do

• Orchestrate end-to-end integrated campaigns that span paid, owned, and earned channels, translating business priorities into executable GTM plans.
• Lead and nurture a multi-disciplinary team of 7 marketers, balancing creative campaign work with rigorous performance analysis and process discipline.
• Architect and own the full-funnel measurement framework, connecting channel-level cost-per-lead to MQLs, pipeline contribution, CAC, and conversion rates.
• Partner with Security Advocacy and Content teams to develop thought leadership and technical messaging that resonates with developers and AppSec engineers.
• Collaborate with Marketing Ops and Data Analytics to build dashboards in Salesforce and Snowflake, enabling real-time visibility into campaign performance.
• Work with Web Development and PLG to optimize landing experiences, ensuring they align with developer workflows and reduce friction in the conversion path.
• Define and manage the core playbooks and assets for Partner Marketing, enabling regional and field teams to execute consistently at scale.
• Translate complex marketing performance data into executive-ready narratives that inform strategic decisions for finance, sales, and leadership stakeholders.
• Implement sprint-based campaign planning and retrospectives, creating a repeatable activation rhythm that supports rapid experimentation.
• Champion the use of AI tools to streamline workflows, from campaign planning and reporting to content production and audience segmentation.
• Mentor team members on both traditional marketing and growth engineering skills, creating a T-shaped team capable of operating in ambiguity.
• Drive test-and-learn experiments across channels, using insights to reallocate budget and optimize toward highest-quality pipeline.
• Establish clear ownership and accountability for campaign assets, ensuring they are reusable, governable, and aligned with brand standards.
• Act as the primary liaison with Sales, ensuring feedback from the field is incorporated into ongoing and future campaigns.
• Maintain a deep understanding of the developer and AppSec buyer journey, ensuring messaging and offers address real workflow and technical needs.

Requirements

• Bring 10-15 years of B2B marketing experience, with meaningful depth in demand generation, integrated campaigns, or revenue marketing, and startup or high-growth background preferred.
• Demonstrate proven ability managing multi-discipline marketing teams, including campaign, lifecycle, web, and growth marketing contributors.
• Show equal parts analytical rigor and strategic creativity, comfortably navigating Salesforce dashboards and attribution models alongside campaign briefs and creative concepts.
• Exhibit deep fluency in funnel metrics, including MQLs, pipeline contribution, CAC, CPL by channel, conversion rates, and their relationship to business outcomes.
• Display strong experience marketing to technical audiences, understanding how developers, AppSec engineers, and security practitioners evaluate products and earn their trust.
• Possess high emotional intelligence and the range to build genuine relationships across diverse personalities, from creative brand partners to data-driven sales and ops stakeholders.
• Identify as an AI optimist, actively seeking opportunities to leverage AI for eliminating friction in project management, campaign workflows, reporting, and content production.
• Have prior experience working within or alongside product-led growth motions, understanding how in-product experiences and developer workflows drive adoption.
• Show clear ambition and readiness to grow into a VP Marketing or broader Marketing Leadership role over time.
• Thrive in a fast-paced, high-growth environment where ownership, clarity, and execution are expected on a daily basis.
• Communicate with precision and empathy, balancing data-driven rigor with storytelling that inspires action across stakeholders.
• Maintain a bias for action, pairing experimentation with disciplined follow-through and transparent reporting.
• Demonstrate comfort working with modern martech stacks and a willingness to learn new tools quickly.
• Commit to working from the San Francisco office, aligning with team collaboration and company culture expectations.

Nice to have

• Experience with marketing automation platforms such as Marketo and lifecycle/email campaigns.
• Familiarity with sales analytics and CRM data models in Salesforce.
• Understanding of data warehousing concepts in Snowflake and dashboarding in Metabase.
• Exposure to product-led growth motions and in-product onboarding strategies.
• Comfort working with engineering tools and APIs, including Python, JavaScript, dbt, and Git.
• Experience collaborating with partner and field marketing teams to scale programs.

Practical notes

This role is based in the San Francisco Office and requires consistent presence to enable close collaboration, creative brainstorming, and alignment with company culture. No specific travel requirements are outlined at this time, and the position is classified as full-time. There are no visa sponsorship details or published deadlines included in this description.