Sr Manager CRM, Marvel Strike Force

About the role

We are seeking a senior CRM expert to lead communication strategy for Marvel Strike Force in our Barcelona office. You will drive player engagement and retention by managing the end-to-end messaging ecosystem and collaborating with product and live ops teams. In this capacity, you will define the narrative arc of player communication, ensuring that every message reinforces the brand and enhances the player journey. You will own the strategic vision for lifecycle engagement, translating complex data into coherent stories that resonate with distinct player groups. You will act as the guardian of consistency across all touchpoints, aligning tactical executions with overarching business objectives. This role requires a proactive mindset to anticipate player needs and orchestrate communications that feel timely and intuitive. You will be accountable for the quality and impact of the entire messaging funnel, from initial concept to final delivery and performance review.

Key facts

What you'll do

• Orchestrate the CRM communication calendar, synchronizing messaging with feature releases and live events for Marvel Strike Force.
• Architect lifecycle strategies for various player segments, including new, active, lapsing, and VIP cohorts, to maximize long-term value.
• Direct creative direction and copy development across push, email, and in-game channels, ensuring a consistent voice and high impact.
• Partner with design to cultivate and maintain a library of high-performing creative assets and adaptable templates for future campaigns.
• Represent CRM requirements during sprint planning, influencing product feature design to ensure player-centricity from the outset.
• Liaise with Marketing Operations to execute multi-channel campaigns and analyze performance metrics for continuous improvement.
• Design, implement, and evaluate structured experiments such as A/B tests and multivariate tests to optimize player journeys and monetization paths.
• Immerse yourself in the game environment to maintain deep knowledge of the economy, meta shifts, and community sentiment.
• Monitor external market trends and competitive landscapes to identify opportunities for differentiation in communication strategies.
• Document processes and insights to create scalable frameworks that support future growth and team enablement.
• Prioritize initiatives based on potential impact, balancing quick wins with long-term strategic plays.
• Collaborate with analytics teams to build dashboards that provide real-time visibility into campaign health and player behavior.
• Mentor junior team members by sharing best practices and fostering a culture of experimentation and learning.
• Ensure all communication complies with brand guidelines and regulatory requirements across international markets.

Requirements

• Bring 5+ years of experience in CRM, lifecycle marketing, growth, or product marketing, demonstrating a track record of success.
• Show a proven background in midcore mobile gaming, either through professional experience or active engagement as a dedicated player.
• Exhibit the ability to write high-performing, creative copy that is tailored to diverse player motivations and psychographics.
• Have experience managing editorial calendars within live service environments, balancing multiple priorities under tight deadlines.
• Demonstrate proficiency with lifecycle orchestration and CRM platforms such as Braze or Iterable, including advanced segmentation.
• Possess strong analytical skills, with the capability to translate complex data into actionable strategy and clear recommendations.
• Maintain excellent stakeholder management skills to effectively collaborate across cross-functional teams and leadership.
• Display a strong sense of ownership for end-to-end campaign performance and player experience quality.
• Communicate clearly and persuasively, both in writing and verbally, to align teams and stakeholders.
• Thrive in a fast-paced environment, showing adaptability and resilience when managing competing demands.

Skills & tools

• CRM platforms (Braze, Iterable)
• Lifecycle orchestration
• Campaign performance analysis
• A/B testing and experimentation
• Copywriting and creative direction

Practical notes

• Scopely will never request payment or financial information during the hiring process.
• Official communications will only originate from an email address ending in @scopely.com.
• Employment is based on merit and qualifications without regard to protected characteristics.

About the company

Scopely is a leading video game and global interactive entertainment company, home to many of the world's most beloved and enduring experiences, including two of the most successful mobile games of all-time "MONOPOLY GO! " and "Pokémon GO," along with "Stumble Guys," "Star Trek™ Fleet Command," "MARVEL Strike Force," "WWE Champions," the Scrabble® franchise, "Yahtzee® With Buddies," and many others.