Sr. Program Manager, Content Partnerships

About the role

As a Senior Program Manager for Content Partnerships at Roku, you will play a pivotal role in shaping the future of content delivery on one of the leading streaming platforms. This position requires a strategic thinker who can navigate complex partnerships and drive initiatives that enhance the Roku ecosystem. You will collaborate closely with various teams, including product, marketing, and engineering, to ensure that content partnerships align with Roku's business objectives and enhance user experience. Your efforts will directly contribute to the growth and success of Roku's content offerings.

Key facts

What you'll do

• Lead the development and execution of strategic content partnership initiatives that align with Roku's goals and enhance the platform's content library.
• Collaborate with cross-functional teams to identify partnership opportunities, negotiate terms, and finalize agreements that benefit both Roku and its content partners.
• Analyze market trends and user data to inform partnership strategies and identify new content opportunities that resonate with Roku's audience.
• Manage the end-to-end lifecycle of content partnerships, from initial outreach and negotiation to onboarding and ongoing relationship management.
• Develop and maintain strong relationships with key stakeholders, including content providers, distributors, and internal teams, to ensure successful collaboration and alignment.
• Monitor and evaluate the performance of content partnerships, using data-driven insights to optimize strategies and drive continuous improvement.
• Create and present reports and updates to senior leadership on the status and impact of content partnerships, highlighting successes and areas for growth.
• Act as a liaison between content partners and internal teams, ensuring smooth communication and alignment on project timelines, deliverables, and expectations.
• Identify and mitigate risks associated with content partnerships, proactively addressing challenges to ensure successful outcomes.
• Stay informed about industry trends, competitive landscape, and emerging technologies to inform partnership strategies and maintain Roku's competitive edge.
• Foster a culture of collaboration and innovation within the team, encouraging creative solutions to enhance content delivery and user engagement.
• Participate in industry events and conferences to represent Roku and build relationships with potential partners and stakeholders.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field; advanced degree preferred.
• A minimum of 5 years of experience in program management, partnerships, or business development, preferably within the media or technology sectors.
• Proven track record of successfully managing complex partnerships and driving strategic initiatives.
• Strong negotiation skills with the ability to influence and persuade stakeholders at all levels.
• Excellent analytical skills, with experience in using data to drive decision-making and strategy development.
• Exceptional communication and interpersonal skills, with the ability to build relationships and collaborate effectively across diverse teams.
• Strong organizational skills, with the ability to manage multiple projects and priorities in a fast-paced environment.
• Familiarity with the streaming media landscape and an understanding of content licensing and distribution models.
• Ability to work independently and take initiative while also being a team player.

Nice to have

• Experience working in a technology-driven environment, particularly in streaming services or digital media.
• Knowledge of content management systems and analytics tools used in the media industry.
• Previous experience in a startup or high-growth company, with a focus on scaling partnerships.
• Familiarity with legal and compliance aspects of content agreements and partnerships.
• Proficiency in project management software and tools.

Skills & tools

• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace.
• Experience with project management tools such as Asana, Trello, or Jira.
• Familiarity with data analytics platforms and reporting tools.
• Excellent presentation skills, with the ability to convey complex information clearly and effectively.

Practical notes

• This position is based in San Jose, California, and may require occasional travel for meetings and industry events.
• Candidates must be eligible to work in the United States; visa sponsorship is available for qualified applicants.
• The role may involve flexible working hours to accommodate collaboration with partners in different time zones.

META

Company: Roku

Title: Sr. Program Manager, Content Partnerships

Listed

location: San Jose, California