Client Strategy Manager

About the role

You will act as a strategic partner to the Ad Sales team, driving revenue growth and deepening relationships with priority accounts through tailored CTV solutions. You will ideate and build brand-specific streaming campaigns that align with clear business objectives and long-term client goals. In this cross-functional role, you will work closely with product, sales, and engineering teams to test, iterate, and adopt new offerings that strengthen Roku's ecosystem. You will manage ambiguity with comfort, lead with a solutions-oriented mindset, and wear multiple hats to navigate a fast-paced, evolving environment. Your work will shape the future of streaming excellence in the CTV industry while helping to deliver measurable outcomes for both clients and the business.

Key facts

What you'll do

• Partner with the Ad Sales team to co-develop and execute strategic account plans that prioritize revenue growth and client retention.
• Translate complex business and audience data into clear, compelling narratives that guide campaign strategy and stakeholder decisions.
• Design and propose brand-specific streaming campaigns that leverage Roku's unique TV-first audience and platform capabilities.
• Collaborate cross-functionally with product, engineering, and sales to validate concepts, test new offerings, and refine solutions before launch.
• Own the end-to-end strategy process, from discovery and insights through activation, optimization, and post-campaign analysis.
• Build and maintain strong relationships with priority clients, acting as a trusted advisor who balances their needs with Roku's strategic goals.
• Define success metrics for each engagement, monitor performance rigorously, and adjust tactics to maximize impact and efficiency.
• Contribute to the development of internal playbooks, frameworks, and tools that standardize best practices for client strategy work.
• Stay fluent in emerging CTV trends, advertising products, and competitive dynamics to ensure recommendations remain current and effective.
• Support the rollout of new AI-assisted workflows, demonstrating how these tools can accelerate execution while preserving quality and accountability.
• Evaluate vendor and partner options when appropriate, ensuring proposed solutions align with client objectives and Roku's standards.
• Document learnings from each engagement and share insights with internal stakeholders to inform future strategy and innovation.
• Champion a test-and-learn mindset, enabling the team to experiment responsibly and scale what works across the broader client base.
• Act as an internal thought partner, helping peers and leadership understand the implications of platform changes for client strategies.

Requirements

• Bachelor's degree or equivalent practical experience.
• 3+ years of relevant experience in media, advertising, consulting, or a related field focused on streaming or connected TV.
• Demonstrated ability to manage multiple priorities and deliver high-quality work in a fast-paced, deadline-driven setting.
• Strong analytical skills, with comfort using data and dashboards to inform decisions and measure outcomes.
• Excellent written and verbal communication skills, with the ability to tailor messaging for both technical and non-technical audiences.
• Experience working directly with enterprise clients or cross-functional sales teams in a B2B environment.
• Familiarity with the connected TV (CTV) advertising ecosystem, including supply-side platforms and measurement basics.
• Willingness to travel as required by client needs and internal priorities, within the parameters defined by company policy.
• Eligibility to work in the United States without sponsorship for this role is required.
• New York-based location is mandatory for this position due to client and team proximity.

Nice to have

• Prior experience with AI tools for content creation, analysis, or workflow automation in a marketing or media context.
• Background in sports, entertainment, or consumer brands within a streaming or advertising context.
• Demonstrated success in designing and implementing measurement frameworks for campaign performance.
• Familiarity with Roku's advertising products and the broader CTV advertising stack.

Practical notes

• Hours: Standard full-time hours apply.
• Travel: Travel may be required as needed for client work and internal collaboration.
• Visa: Eligibility to work in the United States without sponsorship is required.

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Location: New York, New York is mandatory.

• Deadline: No specific application deadline is provided in the source.