Senior Product Manager, Ads Targeting & Audience Activation

About the role

Roku is on the lookout for a Senior Product Manager to spearhead the development of its audience targeting and activation solutions. This pivotal role will concentrate on converting various data signals into actionable audience segments for advertisers. You will play a key role in defining the product strategy while ensuring seamless collaboration across diverse teams.

Key facts

What you'll do

• Oversee the complete lifecycle of audience products, which includes the creation, curation, and activation of audience segments across different buying platforms.
• Formulate strategies that enhance audience accessibility for advertisers, managing governance and role-based access effectively.
• Shape the audience modeling strategy, ensuring that Roku's distinctive signals contribute positively to both planning and performance metrics.
• Extend audience reach into significant external platforms, focusing on performance measurement and prioritizing future integrations.
• Define how new targeting signals are integrated, ensuring they are effectively productized and measurable.
• Improve the efficiency of targeting setups for both internal teams and external clients.
• Collaborate with various departments to ensure the necessary inputs and outputs for targeting products are met.
• Establish and monitor success metrics for targeting initiatives, utilizing these metrics to prioritize features and phase out low-value functionalities.

Requirements

• At least 6 years of experience in Product Management, ideally within ad technology or audience products, with a background in major social platforms or connected TV publishers being a plus.
• A proven track record of launching audience or targeting products that have significantly enhanced advertiser engagement and improved campaign performance.
• In-depth knowledge of audience taxonomies, segment lifecycles, and modeling concepts related to identity and addressability.
• Familiarity with the advertising ecosystem, including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), ad servers, and measurement partners.
• An analytical mindset capable of evaluating the value of signals and making informed trade-offs.
• Demonstrated ability to lead cross-functional projects while effectively communicating in complex environments.
• Experience with platform thinking, emphasizing the standardization and scalability of targeting solutions.
• Proficiency in leveraging AI tools to enhance product development, with experience in automation and machine learning being advantageous.

Nice to have

• Experience in working with large-scale data sets and deriving insights from them.
• Familiarity with privacy regulations and compliance issues related to audience targeting.
• Previous experience in a startup environment, showcasing adaptability and innovation.

Skills & tools

• Strong analytical skills with proficiency in data analysis tools.
• Excellent communication skills, both verbal and written, to convey complex ideas effectively.
• Familiarity with project management tools and methodologies to ensure timely delivery of projects.
• Understanding of machine learning concepts and their application in product development.

Practical notes

For candidates residing in Massachusetts, the anticipated annual base salary for this role ranges from $260,000 to $280,000. Compensation is influenced by various factors, including individual skills and geographic location. The benefits package includes health insurance, equity options, life and disability coverage, parental leave, wellness programs, and paid time off.

Roku embraces a hybrid work model, typically requiring in-office attendance from Monday to Thursday, with flexible remote work options available on Fridays.

Roku is committed to creating a diverse workplace and provides reasonable accommodations throughout the hiring process. If you require assistance, please contact EmployeeRelations@Roku.com.

Roku values a collaborative culture where employees are focused on achieving collective success. We are looking for individuals who are not only skilled but also easy to work with and grounded. Our approach prioritizes problem-solving and delivering tangible solutions to our customers. To learn more about Roku, please visit https://www.weareroku.com/factsheet.

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