Paid Search Manager

About the role

As a , you will play a pivotal role in driving the performance of our digital marketing initiatives. Your expertise in paid search strategies will help enhance our online presence and optimize our advertising spend. You will collaborate with cross-functional teams to ensure that our campaigns align with overall business objectives, while also leveraging data analytics to inform decision-making. This position is based in Denver, Colorado, and offers a competitive salary commensurate with experience.

Key facts

What you'll do

• Develop and implement comprehensive paid search strategies that align with Roku's marketing goals and objectives.
• Conduct thorough keyword research to identify high-potential opportunities and optimize existing campaigns for maximum performance.
• Analyze campaign performance data to derive actionable insights and make data-driven recommendations for continuous improvement.
• Collaborate with the creative team to develop compelling ad copy and landing pages that drive user engagement and conversions.
• Manage and optimize budgets across various paid search platforms, ensuring efficient allocation of resources to maximize ROI.
• Monitor industry trends and competitor activities to stay ahead of the curve and adjust strategies accordingly.
• Conduct A/B testing on ad creatives and landing pages to identify the most effective approaches for driving traffic and conversions.
• Prepare and present regular performance reports to stakeholders, highlighting key metrics, insights, and recommendations for future campaigns.
• Work closely with the analytics team to track and measure the impact of paid search initiatives on overall business performance.
• Mentor and guide junior team members, fostering a collaborative and innovative environment within the marketing team.
• Participate in cross-functional meetings to align marketing strategies with product launches and promotional activities.
• Stay updated on the latest developments in paid search technologies and best practices to ensure Roku remains a leader in digital marketing.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in managing paid search campaigns, preferably in a technology or media environment.
• Proficiency in Google Ads and Bing Ads, with a strong understanding of PPC principles and best practices.
• Experience with analytics tools such as Google Analytics, SEMrush, or similar platforms to track campaign performance.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Excellent communication skills, both written and verbal, with the ability to present complex information clearly.
• Proven track record of managing budgets and achieving ROI targets in paid search campaigns.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Nice to have

• Experience with programmatic advertising and display marketing.
• Familiarity with SEO principles and how they integrate with paid search strategies.
• Knowledge of marketing automation tools and CRM systems.
• Previous experience in the streaming media or entertainment industry.
• Advanced certifications in Google Ads or other relevant platforms.

Skills & tools

• Google Ads, Bing Ads, Google Analytics, SEMrush, Microsoft Excel, A/B testing tools, marketing automation platforms, and project management software.

Practical notes

This position is based in Denver, Colorado, and offers the flexibility of a hybrid work environment. Candidates should be prepared to work collaboratively with a diverse team and contribute to a culture of innovation and excellence. Roku values diversity and inclusion and encourages applicants from all backgrounds to apply. The company is committed to providing a supportive work environment that fosters professional growth and development.

If you are a results-driven individual with a passion for digital marketing and a desire to make an impact in the streaming industry, we encourage you to apply for the Paid Search Manager position at Roku. Join us in shaping the future of entertainment and delivering exceptional experiences to our users.