Manager, Client Strategy

About the role

Roku is at the forefront of transforming television viewing experiences. As the leading TV streaming platform across the U.S., Canada, and Mexico, we are dedicated to connecting viewers with the content they cherish while empowering content creators and advertisers. In this position, you will play a pivotal role in shaping strategies that enhance our advertising business and strengthen client relationships.

Key facts

What you'll do

• Lead a talented team of strategists focused on crafting tailored solutions that align with client objectives and drive revenue growth.
• Collaborate closely with the Ad Sales department to identify market trends and opportunities that maximize revenue through strategic partnerships.
• Act as a central figure connecting Roku's advertising products, content offerings, and data solutions to foster comprehensive partnerships that yield measurable results.
• Utilize your extensive experience in entertainment to devise innovative strategies that attract advertising dollars and generate demand from both Brand and Performance Marketers.
• Streamline processes in collaboration with cross-functional teams to ensure efficient workflows prior to sales engagements.
• Work alongside product teams to encourage innovation informed by market insights and potential growth areas.
• Showcase Roku's interoperability and promote programmatic partnerships to unlock additional revenue channels.
• Collaborate with Ad Measurement and Account Management to create learning agendas and develop client-specific solutions that meet their goals and KPIs.
• Present customized programs and solutions to key stakeholders, both internally and externally, to ensure alignment and understanding of strategies.

Requirements

• A minimum of 10 years of relevant experience in Connected TV (CTV) as a marketer or brand strategist, with a strong background in advertising technology and media.
• Comprehensive knowledge of the streaming, television, digital, social, and programmatic advertising landscapes, along with an understanding of the challenges brands encounter in these areas.
• Proven experience in leading and developing teams effectively.
• Expertise in crafting impactful advertising programs that not only meet advertiser objectives but also enhance the consumer experience.
• Ability to balance the needs of end users with the goals of advertisers.
• A successful track record of cross-functional collaboration to solve issues and enhance productivity through streamlined processes.
• A collaborative spirit and a history of being a valuable resource to sales teams.
• Experience in delivering presentations to senior stakeholders, both within the organization and externally.
• A proactive mindset that embraces both long-term strategy and immediate action.
• A bachelor's degree or equivalent educational background.

Skills & tools

• Strong analytical skills to assess market trends and client needs.
• Proficiency in utilizing AI tools and automation to enhance workflows and improve efficiency.
• Excellent communication skills for effective collaboration and presentation.
• Familiarity with various advertising technologies and platforms relevant to CTV and digital marketing.
• Ability to navigate ambiguity and adapt to rapidly changing environments.

Practical notes

For candidates located in New York, the anticipated annual compensation for this role ranges from $168,000 to $200,000. Compensation packages are tailored based on individual qualifications, including skills, certifications, and geographic location.

This position includes a comprehensive benefits package, which encompasses health insurance, equity awards, life insurance, disability coverage, parental leave, wellness benefits, and paid time off.

Roku promotes a hybrid work model, encouraging in-office collaboration from Monday to Thursday, with Fridays typically reserved for remote work unless specific roles require full-time office attendance.

Roku is committed to fostering an inclusive workplace and provides reasonable accommodations throughout the hiring process. If you need assistance, please reach out to EmployeeRelations@Roku.com.

At Roku, we value a culture of collaboration and problem-solving. We seek individuals who thrive in a fast-paced environment and are dedicated to the company's collective success. Our team is made up of talented professionals who work together to achieve extraordinary results, all while keeping a sense of humor and humility. Join us in redefining how the world experiences television.

For more information about Roku and our global impact, visit https://www.weareroku.com/factsheet.

By submitting your application, you agree to allow Roku to contact you regarding job opportunities and acknowledge that you have read and understood Roku's Applicant Privacy Notice. If you prefer not to receive further communications about this or similar roles, you can opt out at any time by emailing WorkforcePrivacy@Roku.com.