Sr. Manager, Copywriting

About the role

As a Sr. Manager of Copywriting at Roku, you will play a role in shaping the voice and tone of our brand across various platforms. This position is ideal for a creative leader who possesses a deep understanding of storytelling and can translate complex ideas into engaging content. You will lead a talented team of copywriters, ensuring that all messaging aligns with Roku's mission to deliver an exceptional streaming experience. Your contributions will directly impact our marketing strategies and customer engagement initiatives.

Key facts

What you'll do

• Lead and mentor a team of copywriters, fostering a collaborative environment that encourages creativity and innovation.
• Develop and implement a comprehensive copywriting strategy that aligns with Roku's brand guidelines and marketing objectives.
• Collaborate closely with cross-functional teams, including marketing, product, and design, to create cohesive messaging across all channels.
• Oversee the creation of compelling copy for various platforms, including digital ads, social media, email campaigns, and website content.
• Ensure all written content is on-brand, engaging, and optimized for search engines to enhance visibility and reach.
• Conduct regular reviews and edits of team members' work, providing constructive feedback to elevate the quality of the content produced.
• Analyze performance metrics to assess the effectiveness of copy and make data-driven recommendations for improvements.
• Stay updated on industry trends, consumer behavior, and competitive landscapes to inform copywriting strategies and maintain relevance.
• Manage multiple projects simultaneously while adhering to deadlines and maintaining high standards of quality.
• Organize and lead brainstorming sessions to generate fresh ideas and innovative concepts for marketing campaigns.
• Build strong relationships with external partners, agencies, and stakeholders to ensure alignment on messaging and brand representation.
• Advocate for the importance of copywriting within the organization, demonstrating its impact on customer experience and brand loyalty.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• A minimum of 7 years of experience in copywriting, with at least 3 years in a managerial or leadership role.
• Proven track record of developing and executing successful copywriting strategies in a fast-paced environment.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a strong command of grammar and style.
• Experience in digital marketing, including SEO best practices and content optimization techniques.
• Strong project management skills, with the ability to prioritize tasks and manage time effectively.
• Excellent interpersonal and communication skills, capable of collaborating with diverse teams and stakeholders.
• A portfolio showcasing a range of writing samples that demonstrate versatility and creativity.

Nice to have

• Experience in the tech or entertainment industry, particularly in streaming services or consumer electronics.
• Familiarity with content management systems (CMS) and marketing automation tools.
• Knowledge of analytics tools to measure content performance and derive insights.
• Previous experience working with remote teams or managing freelancers.

Skills & tools

• Proficiency in Microsoft Office Suite, Google Workspace, and project management software (e.g., Asana, Trello).
• Familiarity with design tools such as Adobe Creative Suite is a plus.
• Strong understanding of social media platforms and their unique content requirements.
• Ability to adapt writing style to various audiences and platforms.

Practical notes

• This position is based in Austin, Texas, and may require occasional travel for team meetings or industry events.
• Candidates should be prepared to submit a portfolio of writing samples that demonstrate their skills and experience.
• The role may involve flexible working hours to accommodate collaboration with teams in different time zones.
• Roku is committed to fostering an inclusive and diverse workplace; candidates from all backgrounds are encouraged to apply.

META

Company: Roku

Title: Sr. Manager, Copywriting

Listed

location: Austin, Texas

Apply URL: https://www.weareroku.com/jobs/7961506?gh_jid=7961506