Paid Media Manager
Job description
About the role
Redwood Software delivers autonomous operations solutions that transform how enterprises manage mission-critical business and IT processes. As the Paid Media Manager, you will architect and execute global paid media strategies that accelerate awareness and adoption of Redwood's orchestration platform. Your work will directly influence how audiences understand and engage with autonomous operations.
This role sits at the intersection of strategy and execution. You will convert complex platform capabilities into coherent narratives that resonate across buyer journeys. Collaboration with ABM, product, sales, and content teams will ensure consistent messaging that supports pipeline growth and reinforces Redwood's market position.
Location and engagement
Location: USA
Engagement: Full-time
Compensation: $120,000.00 per year
About the role
Redwood Software delivers autonomous operations solutions that transform how enterprises manage mission-critical business and IT processes. As the Paid Media Manager, you will architect and execute global paid media strategies that accelerate awareness and adoption of Redwood's orchestration platform. Your work will directly influence how audiences understand and engage with autonomous operations.
This role sits at the intersection of strategy and execution. You will convert complex platform capabilities into coherent narratives that resonate across buyer journeys. Collaboration with ABM, product, sales, and content teams will ensure consistent messaging that supports pipeline growth and reinforces Redwood's market position.
Location and engagement
Location: United States (Remote)
Engagement: Full-time
Compensation: $120,000.00 per year
What you'll do
- Design, launch, and own the end-to-end performance of Redwood's paid media ecosystem, from initial audience targeting to post-click optimization.
- Orchestrate paid media strategy in support of broader demand generation objectives and sales targets.
- Manage multi-million-dollar annual budgets with disciplined oversight of channel allocation, pacing, and return on ad spend.
- Develop and run tests on landing pages, creative variations, and lead capture flows to improve conversion rates and cost efficiency.
- Coordinate with paid newsletters, syndication partners, review platforms, and lead generation vendors to maximize pipeline contribution.
- Translate funnel analytics into clear recommendations that improve ROAS, cost per lead, and opportunity creation.
- Apply conversion rate optimization principles across the entire buyer journey, from first touch to closed-won outcomes.
- Monitor emerging trends in generative engine optimization and AI-driven search to identify advantages in visibility and engagement.
- Maintain fluency in new platform features and capabilities so Redwood can pilot innovations ahead of competitors.
Requirements
Candidates should demonstrate a strong record of driving demand generation in SaaS or enterprise software environments. You must be comfortable managing complex campaigns with accountability for measurable outcomes.
- Bring 4+ years of hands-on B2B paid media experience, with proven success in generating pipeline and influencing revenue.
- Execute and refine campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and other relevant digital platforms.
- Use data to guide decisions, balancing channel constraints, business priorities, and market dynamics.
- Understand how AI-driven search strategies and generative engine optimization concepts influence paid media planning and performance.
- Handle forecasting, budget management, and performance reporting while partnering closely with sales and operations.
Nice to have
Experience that extends beyond core platforms will help you uncover additional opportunities and mitigate risk.
- Familiarity with 6sense and programmatic advertising ecosystems.
- Exposure to Reddit, Meta, and major review platforms such as G2.
- Background with content syndication networks and third-party lead generation programs.
Tools and systems
You will work with a modern martech stack to plan, execute, and optimize campaigns.
- Salesforce and Marketo for campaign attribution, reporting, and lifecycle management.
- Instapage or VWO for landing page optimization and personalization.
- Google Ads, Microsoft Advertising, and LinkedIn Campaign Manager for campaign execution.
Final considerations
Details on tools, processes, and expectations may vary slightly depending on the information available on the official application page. Confirm all requirements and preferences there to ensure alignment before proceeding.