SEO/GEO Manager

About the role

You will define and execute the search and AI answer engine strategy for Reducto as the primary owner of organic discovery. You will set the long-term vision for how Reducto appears in traditional search and next-generation AI-powered answer engines while aligning every initiative with business outcomes. You will translate complex product capabilities into clear information architecture and editorial direction that guides both users and algorithms. You will partner deeply with engineering to ensure the site is technically optimized for crawling, indexing, and rendering across all key surfaces. You will write, edit, and optimize high-value content that directly answers developer and buyer questions in the moment of need. You will build and own the measurement frameworks that prove the impact of your work on traffic, visibility, and pipeline. You will act as the internal expert on entity consistency, structured references, and earned mentions that strengthen authority. You will stay ahead of shifts in search and AI discovery, turning emerging patterns into a clear point of view and execution roadmap.

Key facts

What you'll do

• Own and refine the end-to-end organic growth strategy for Reducto across SEO, AEO/GEO, and AI-driven discovery channels.
• Shape how Reducto appears in search engines like Google and in conversational assistants such as ChatGPT, Claude, and Perplexity through technical and content initiatives.
• Lead technical SEO programs that improve crawlability, indexation, rendering, internal linking, redirects, and site architecture.
• Work directly in the marketing website codebase and CMS to ship improvements, debug issues, and maintain high-quality production environments.
• Research, write, edit, and optimize technical content that addresses real questions from developers and enterprise buyers.
• Strengthen Reducto's authority through entity consistency, structured references, earned mentions, and high-quality third-party coverage.
• Define, implement, and own measurement frameworks for rankings, non-branded visibility, organic traffic, AI citations, and share of voice.
• Build and maintain dashboards that monitor ranking changes, indexing issues, crawl anomalies, technical regressions, and Reducto's presence in search and AI-generated answers.
• Collaborate closely with Growth, Product Marketing, Brand, Product, and Engineering to align content and technical initiatives with business goals.
• Stay ahead of changes in search and AI discovery, translating new developments into a clear point of view and a prioritized roadmap.

Requirements

• Hold yourself to a high bar for quality and precision in everything you ship.
• Bring 5+ years of experience in SEO, organic growth, technical marketing, or a related field with measurable results to show.
• Demonstrate deep technical SEO fluency and the ability to implement changes directly in a CMS or codebase.
• Show how content strategy, information architecture, and editorial quality drive both traditional rankings and AI citations.
• Have hands-on experience experimenting with AEO/GEO, including how AI assistants retrieve, reference, and surface content.
• Use tools such as Google Search Console, GA4 or PostHog, Ahrefs or Semrush, crawl and log-analysis tools, and AI-visibility platforms on a regular basis.
• Define meaningful metrics, build dashboards, and use data to prioritize your work and justify decisions.
• Operate effectively in fast-changing, high-growth environments with ambiguous problems and shifting priorities.
• Take full ownership from idea through implementation, measurement, and continuous optimization of your initiatives.

Nice to have

• Have worked in B2B SaaS, developer tools, AI infrastructure, or another technically complex category where trust and clarity matter.
• Have built an SEO or organic growth program from an early-stage foundation and scaled it over time.
• Have experience with modern frontend frameworks and rendering strategies that affect SEO and user experience.
• Have built programmatic landing pages or scaled technical content operations to support rapid growth.
• Have experimented with machine-readable documentation or content specifically designed for coding agents and AI assistants.
• Care deeply about combining technical excellence with business impact and can communicate that balance to stakeholders.

Practical notes

This is an on-site role based in our San Francisco HQ.