Senior Digital Marketing Manager | Sage Home Loans

About the role

The is a pivotal role that drives the performance and strategic direction of digital initiatives for a key brand within the portfolio. This position is responsible for leading digital marketing initiatives for Sage Home Loans within the Red Ventures portfolio, ensuring that all activities are aligned with overarching business goals. You will operate in a regulated financial services environment where accuracy, compliance, and performance are essential, requiring a meticulous and disciplined approach to your work. The role demands that you guide strategy across multiple digital channels, orchestrating efforts that directly contribute to revenue growth and customer acquisition targets. You will own the end-to-end digital motion for Sage Home Loans inside Red Ventures, which includes shaping the strategic plan and transforming ideas into actionable production workflows while taking full ownership of revenue-facing outcomes. This position is based in Charlotte, North Carolina, and represents a unique opportunity to lead in a dynamic and regulated sector.

Key facts

What you'll do

• Architect and test landing pages and user journeys, leveraging data analytics to iteratively improve quality and guide visitors toward conversion goals.
• Build and refine audience models and targeting logic to optimize reach and protect profit margins through precise bid and creative adjustments.
• Own the end-to-end digital motion for Sage Home Loans inside Red Ventures, translating strategic objectives into tangible production plans.
• Establish robust measurement frameworks and instrumentation to clarify signal from noise, ensuring decisions are driven by actionable insights.
• Orchestrate paid media and search strategy across multiple channels, taking full responsibility for objectives, budget allocation, and performance outcomes.
• Synthesize complex performance data and present clear, data-driven recommendations to stakeholders to guide future investment decisions.
• Champion structured experimentation across all digital channels, rigorously testing concepts to prove efficacy before wider rollout.
• Collaborate with product and compliance teams to translate regulatory constraints and business requirements into clear, executable briefs.
• Drive innovation in digital acquisition by partnering with creative and analytics teams to align messaging and optimize the user experience over time.
• Ensure all digital campaigns move safely and efficiently through the business by maintaining strict adherence to compliance standards.

Requirements

You bring three to five years of progressive experience in digital marketing, with a demonstrable track record in paid media management and search optimization. A Bachelor degree or equivalent practical experience is required to demonstrate your ability to learn complex systems quickly and apply that knowledge in a professional setting. You possess a deep understanding of the nuances inherent in regulated financial services marketing, allowing you to drive growth while remaining compliant with industry rules. You manage budgets and ROAS with a high degree of responsibility, consistently balancing ambitious growth targets with sustainable cost controls to ensure long-term viability. Clear written and verbal communication skills are essential, enabling you to distill intricate details into simple, actionable steps for cross-functional partners. You are a self-starter capable of thriving in a hybrid work environment, balancing independent focus with collaborative energy.

Nice to have

While not mandatory, previous experience with mortgage or broader financial services workflows is helpful for accelerating your impact in this role.

Practical notes

This position operates on a hybrid schedule, requiring your physical presence at the South Charlotte, NC headquarters from Tuesdays through Thursdays. Remote work is accommodated on Mondays and Fridays to support focused work and flexibility. This structure is designed to foster a balance between concentrated remote productivity and the benefits of in-person team collaboration. The base salary of $134,500.00 is offered for candidates with three to five years of relevant experience, ensuring compensation is competitive within the market. There are no specific tools mandated for this role, allowing flexibility in the selection of technology and platforms used to achieve objectives. Applicants are expected to ensure that their submitted application materials accurately reflect the requirements and expectations detailed in this job overview.