Programmatic Trading Specialist

About the role

You will own the end to end management of substantial client budgets within the Activate platform, ensuring media campaigns are planned, executed, and optimized to meet strict advertiser objectives. Your work will directly influence campaign performance for the Advertiser Solutions team, enabling buyers to direct media strategy effectively while simultaneously supporting publisher revenue growth through data informed decisions. You will leverage a blend of trading instincts and analytical precision to navigate complex media environments and maintain clear communication with stakeholders. A core part of your ownership involves documenting internal procedures and proposing platform enhancements as the Activate solution continues to evolve and scale globally. You will troubleshoot discrepancies and drive proactive optimizations to guarantee that every campaign operates at peak efficiency and delivers measurable results. This role requires you to treat every client campaign as your own, constantly seeking opportunities to refine strategies and maximize budget efficiency. You will act as a subject matter expert, providing strategic guidance that aligns technical capabilities with business outcomes during client interactions.

Key facts

What you'll do

• Orchestrate and supervise extensive client budgets across the complete media lifecycle, encompassing intricate planning, precise execution, rigorous optimization, detailed reporting, and in depth analysis.
• Engineer consistent and scalable successes for clients by applying a robust background in programmatic media trading and advanced strategic thinking.
• Audit and validate campaign setups to ensure they meet uncompromising standards of quality and ongoing performance, aligning strictly with predefined client objectives and key performance indicators.
• Treat every client campaign as your own personal venture, constantly identifying opportunities to optimize budgets and refine existing strategies through methodical testing and analysis.
• Respond to all client requests and inquiries with exceptional speed, clarity, and effectiveness, ensuring communication is timely and solutions are actionable.
• Assume the role of a subject matter expert during client meetings, articulating complex programmatic concepts into clear and strategic guidance that drives decision making.
• Author and maintain exhaustive documentation for all programmatic media plans, purchases, and operational procedures to ensure knowledge transfer and process consistency.
• Analyze internal workflows and external market dynamics to identify process improvements or new opportunities that increase efficiency and enhance client outcomes.
• Collaborate closely with cross functional teams to integrate data insights, troubleshoot technical issues, and streamline campaign workflows in a fast paced environment.
• Monitor live campaigns vigilantly, interpreting performance metrics to implement rapid optimizations that protect and enhance client return on investment.
• Develop and maintain structured playbooks that outline best practices for campaign management, troubleshooting, and optimization within the Activate platform.
• Liaise with internal stakeholders to gather requirements and translate business objectives into actionable programmatic strategies and technical specifications.
• Conduct post campaign analyses to extract actionable insights, documenting successes and areas for improvement to inform future media planning.
• Advocate for the Activate platform's capabilities, highlighting features that empower buyers to direct media strategy effectively and support publisher revenue growth.
• Ensure all activities adhere to PubMatic's standards for privacy, brand safety, and fraud prevention, maintaining the integrity of the programmatic ecosystem.

Requirements

Candidates must possess a minimum of two years of hands on experience in programmatic trading within live environments, demonstrating a concrete understanding of how campaigns perform in real world scenarios. This experience should include a demonstrated understanding of the technology and solutions used for fraud prevention, viewability measurement, brand safety, and data activation, ensuring that campaigns reach the intended audiences safely and effectively. Strong analytical and problem solving skills are essential, as is the ability to collaborate effectively with cross functional teams in a fast paced setting where priorities can shift rapidly. Excellent critical thinking and communication abilities are mandatory, allowing you to articulate complex ideas clearly and persuasively to diverse stakeholders. A proactive mindset and meticulous attention to detail are required to manage multiple competing deadlines without sacrificing quality or accuracy. The capacity to prioritize multiple requests and responsibilities simultaneously is critical for success in this role, as you will navigate competing demands from clients and internal teams on a daily basis. You must be comfortable working within a hybrid environment, splitting your time between the office and remote locations to foster collaboration and innovation across the organization.

Practical notes

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