Senior Director, Global Marketing Operations

About the Role

PubMatic is in the process of evolving from a sell-side platform into a buyer-connected, artificial intelligence-driven performance advertising platform. This strategic transformation necessitates a corresponding evolution in marketing operations, specifically in the rigorous measurement and demonstration of commercial impact. The company is establishing a new, first-of-its-kind position for a Senior Director of Marketing Operations. This role is responsible for architecting the measurement, planning, and budget discipline required to prove marketing's value to the business. The objective is to build a consistent, scalable, and instrumented framework that provides a single source of truth for marketing performance and connects marketing activity directly to pipeline and revenue outcomes. This function is critical for making every marketing investment decision defensible and for positioning marketing as a true business partner to Finance, Sales, and the executive leadership team. The position is based in New York.

Key Facts

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Location: USA

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Engagement: Full-time.

• Compensation Range: $140,000.00 to $180,000.00 annually.

What You'll Do

As the Senior Director, Global Marketing Operations, you will own four interconnected accountability areas that together provide PubMatic marketing with a single, trusted source of truth for performance, planning, and spend. You will partner with the CMO, Finance, Accounting, GTM, Sales Operations, and regional marketing leaders to implement and manage the necessary systems and processes.

• Marketing Measurement Framework: Partner with the Growth Marketing leader to develop, implement, and instrument a global reporting framework. This framework must connect marketing activity directly to pipeline generation and revenue outcomes, providing clear visibility into contribution.
• Global Marketing Planning: Architect and own the rolling global marketing plan. This involves integrating budget scenarios with overarching business objectives to create a cohesive and actionable plan for the entire organization.
• Budget Governance and Spend Oversight: Establish and enforce spend oversight mechanisms. This work ensures that channel mix is aligned with performance outcomes and that the marketing budget is allocated efficiently and governed according to a unified standard.
• Marketing Operations Platform and Data Integrity: Champion the end-to-end marketing operations platform, which serves as the system of record for all planning and execution. You will also own data integrity initiatives, ensuring that standardized definitions and processes drive trustworthy, company-wide insights.

Requirements

• Core Qualifications: You must have 3-5 years of experience managing marketing operations within a SaaS or media environment.
• Strategic Translation: You must demonstrate a proven ability to translate high-level business strategy into measurable marketing plans and quantify their impact.
• Data Analysis: You must possess advanced skills for manipulating large datasets to perform analysis and derive actionable conclusions.
• Executive Communication: You must exhibit the ability to present complex insights and recommendations fluently to senior leadership and executive stakeholders.
• Technical Proficiency: You must have hands-on experience with enterprise marketing coordination tools and platforms.

Nice to Have

Experience working within a programmatic or advertising technology (AdTech) environment is considered a strong advantage.

Skills and Tools

Proficiency with the following tools is essential for success in this role: Google Sheets, Google Slides, Microsoft Excel, Microsoft Power BI, Oracle NetSuite, Salesforce, and Tableau.

Practical Notes

Prospective candidates are advised to About the company

PubMatic is an online advertising software company. It creates and applies advertising strategies for publishers and advertisers. The company provides sell-side tools for real-time programmatic ad transactions. These tools connect website, video, and app publishers with ad buyers. The process relies on automated systems. Publishers can manage these connections and monetize their inventory. Users have the option to opt-out of personal data collection during internet searches. This respects user privacy preferences in targeted advertising. PubMatic operates offices in multiple countries globally. This structure supports its work in digital publishing and advertising. The company focuses on facilitating transactions between sellers and buyers. Its technology helps publishers manage how ads are sold. It also helps buyers find relevant advertising opportunities. The approach centers on automated platforms for the industry. These systems operate within defined privacy choices. Overall, PubMatic serves both publishers and advertisers in the digital market.