Demand Generation Specialist "Marketing"

About the role

Proto Labs works in on-demand manufacturing services, and the Demand Generation Specialist plays a central role in driving awareness and interest in the company's offerings. This position focuses on creating and executing marketing campaigns that connect potential customers with Proto Labs' manufacturing solutions. The specialist works closely with the marketing team to develop strategies that generate qualified leads and support business growth. This is a full-time role based in Maple Plain, Minnesota, where the specialist contributes to a team of talented individuals who bring new offerings to market quickly.

Key facts

What you'll do

Develop and manage demand generation campaigns across multiple marketing channels to reach target audiences, build brand awareness, and drive qualified leads. Create compelling content and messaging that highlights Proto Labs' manufacturing capabilities, unique value proposition, and competitive advantages in the market. Collaborate with the sales team to align lead generation efforts with broader revenue goals and quarterly targets. Analyze campaign performance data to optimize outreach strategies and improve conversion rates across all channels. Coordinate email marketing sequences designed to nurture prospects through the sales funnel from initial awareness to final purchase. Plan and execute webinars, events, and other promotional activities that showcase Proto Labs' services to potential new customers. Work with the marketing team to segment audiences and tailor messaging for different customer groups and industry verticals. Monitor market trends and competitor activity to identify new opportunities for demand generation and competitive positioning. Maintain and update marketing automation tools to ensure efficient lead management workflows and accurate data tracking. Report on key metrics and provide regular updates to leadership on campaign effectiveness and return on investment. Support the development of landing pages and lead capture forms that improve the overall demand generation funnel. Partner with external agencies and vendors to produce marketing materials that support demand generation initiatives.

Requirements

Experience in demand generation, marketing, or a related field with a focus on lead creation and pipeline development. Familiarity with marketing automation platforms and CRM systems for managing prospect pipelines and tracking customer interactions. Strong written and verbal communication skills for crafting persuasive campaign messages that resonate with diverse target audiences across multiple channels. Ability to analyze marketing data and translate insights into actionable strategies that improve campaign outcomes. Understanding of B2B marketing principles and the manufacturing industry landscape to effectively reach decision-makers. Comfort with cross-functional collaboration between marketing and sales teams to ensure alignment on lead quality and handoff. Self-motivated approach with the ability to manage multiple campaigns simultaneously and meet tight deadlines. Attention to detail when tracking campaign metrics and reporting results to stakeholders and leadership. Demonstrated ability to work independently and take ownership of demand generation projects from start to finish. Knowledge of SEO and content marketing best practices to support organic lead generation efforts.

Nice to have

Experience with manufacturing services or additive manufacturing technologies and related tools in a marketing context. Knowledge of Proto Labs' specific product offerings and target customer segments within the broader manufacturing industry. Familiarity with ABM (account-based marketing) strategies for reaching enterprise-level clients and building targeted outreach programs. Background in using analytics and reporting tools to measure marketing funnel performance and optimize conversion rates over time.

Skills & tools

Proficiency in marketing automation platforms such as HubSpot or Marketo for managing multi-channel campaigns and nurturing leads effectively. Experience with CRM systems like Salesforce for lead tracking, management, and maintaining accurate customer records. Ability to use data analytics tools to measure campaign ROI, track key performance indicators, and report findings. Strong skills in email marketing software for building, testing, and managing outreach sequences and drip campaigns. Familiarity with content management systems for publishing campaign landing pages and managing website content updates. Working knowledge of Microsoft Office or Google Workspace for creating reports, presentations, and cross-team collaboration.

Practical notes

This role is based in Maple Plain, Minnesota, and is expected to be performed on-site at the Proto Labs office location. The position reports to the marketing leadership team at Proto Labs headquarters and works within the broader marketing department. Candidates should be prepared to work standard full-time business hours with occasional flexibility for campaign launches and promotional events. Proto Labs is an employer committed to equal opportunity and building an inclusive workplace that welcomes people from all backgrounds, where team members feel valued, respected, and empowered to contribute their best work.