TikTok Influencer Specialist, LATAM

About the role

Plaud is on the lookout for a TikTok Influencer Specialist who will play a crucial role in enhancing our brand's visibility and revenue within the LATAM region. This position focuses on discovering new avenues for growth, fostering relationships with creators and agencies, and implementing strategies to amplify our social media presence. Your contributions will be vital in establishing strategic partnerships across leading social media platforms.

Key facts

What you'll do

• Identify, cultivate, and oversee partnerships with content creators, talent agencies, and multi-channel networks to drive collaborative efforts.
• Develop and execute growth strategies aimed at optimizing channel performance and enhancing monetization opportunities.
• Negotiate and finalize various partnership agreements, including content collaborations, marketing campaigns, and affiliate programs.
• Monitor and analyze key performance indicators such as engagement rates, conversion metrics, and return on investment to fine-tune campaign strategies.
• Keep abreast of the latest trends in social media, algorithm modifications, and best practices in content creation.
• Collaborate with marketing, content, and product teams to ensure cohesive campaign execution and alignment with overall business goals.
• Establish and maintain a robust pipeline of potential partners and opportunities to drive ongoing collaboration.
• Utilize data analytics to inform decisions and optimize influencer marketing strategies for maximum impact.
• Create reports and presentations to communicate campaign performance and insights to stakeholders.
• Participate in brainstorming sessions to generate innovative ideas for influencer campaigns and partnerships.
• Act as a brand ambassador, representing Plaud at industry events and networking opportunities to build relationships and enhance brand visibility.

Requirements

• 2-5 years of experience in business development, partnerships, influencer marketing, or creator marketing, with a proven track record of success.
• Direct experience working with TikTok creators or agencies, demonstrating an understanding of the platform's unique dynamics.
• A history of establishing and nurturing long-term partnerships that yield measurable growth and success.
• Strong communication, negotiation, and relationship-building skills, with the ability to engage effectively with diverse stakeholders.
• Professional proficiency in both English and Spanish to facilitate communication across the LATAM market.
• A data-driven mindset, with the ability to analyze and interpret performance metrics to guide strategic decisions.
• Highly proactive, adaptable, and comfortable in a fast-paced, dynamic work environment.
• Familiarity with AI tools and technologies that can enhance work efficiency and productivity.

Nice to have

• Experience in the LATAM market, with an understanding of cultural nuances that influence influencer marketing strategies.
• Previous experience in a startup environment, showcasing adaptability and a hands-on approach.
• Knowledge of additional social media platforms and their influencer ecosystems.
• A passion for social media trends and a keen interest in emerging content formats.

Skills & tools

• Proficiency in data analytics tools and social media management platforms.
• Familiarity with content creation tools and video editing software.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent presentation skills, with the ability to convey ideas clearly and persuasively.

Practical notes

This position offers a unique opportunity to join the founding team of a new initiative, allowing for significant ownership and influence within a rapidly expanding startup. Benefits include comprehensive healthcare coverage for employees and their dependents (including dental and vision), a 401(k) plan with company matching, unlimited paid time off along with 13 paid holidays, and 12 weeks of paid parental leave. New employees will receive high-quality laptops and workstation setups. Additional perks consist of annual offsite retreats, complimentary office snacks and beverages, and commuter benefits to support your daily travel needs.

About the company

Inc. Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,500,000 users worldwide since 2023.