Integrated Marketing Manager

About the role

The Integrated Marketing Manager will play a key role in executing and localizing Plaud's marketing initiatives within the France region. This position involves translating global marketing strategies into effective, market-specific campaigns that resonate with local audiences. The role requires close collaboration with global teams to ensure alignment of messaging and branding, as well as managing relationships with local creative, media, and public relations agencies. The successful candidate will be responsible for overseeing campaign performance, analyzing results, and making data-driven adjustments to optimize impact. This role offers an to contribute to the growth of a rapidly expanding AI company by driving regional marketing efforts that support sales, brand awareness, and customer engagement.

Key facts

What you'll do

• Localize and execute Plaud's integrated marketing campaigns across various channels including public relations, influencer partnerships, paid media, and multiple sales channels within the France region.
• Collaborate with the global integrated marketing communications (IMC) teams to translate overarching strategic directions into actionable, market-specific campaign plans tailored to the French market.
• Manage local creative, media, and public relations agencies to ensure the timely delivery of high-quality campaign assets and initiatives.
• Coordinate with cross-functional teams such as sales, customer success, and product marketing to ensure consistency in brand messaging, creative assets, and launch timelines.
• Track campaign performance metrics, analyze results, and generate actionable insights to optimize ongoing and future marketing efforts.
• Support the development of marketing materials, including content, presentations, and collateral, tailored to the French audience and aligned with global branding standards.
• Assist in planning and executing promotional events, product launches, and other marketing activities that enhance brand visibility and engagement in the local market.
• Maintain a deep understanding of the local market landscape, customer needs, and competitive environment to inform campaign strategies.
• Ensure compliance with data security and privacy standards, including GDPR, in all marketing activities.
• Work closely with sales and customer success teams to align marketing initiatives with business objectives and revenue targets.
• Manage budgets allocated for regional campaigns, ensuring effective use of resources and maximizing ROI.
• Stay informed about industry trends, emerging marketing technologies, and best practices to continually improve campaign effectiveness.
• Contribute to the development of regional marketing strategies that support Plaud's global growth ambitions.
• Support internal communication efforts to promote awareness of marketing initiatives and achievements within the company.
• Foster strong relationships with external partners and vendors to facilitate smooth campaign execution.
• Monitor and report on campaign progress to senior management, providing insights and recommendations for strategic adjustments.
• Participate in regional marketing meetings and contribute to the overall marketing roadmap.
• Assist in training and mentoring junior team members or interns involved in regional marketing activities.
• Ensure all marketing activities uphold Plaud's standards for data security, privacy, and compliance.

Requirements

• Bachelor's degree or higher in marketing, communications, business, or a related field.
• Native-level proficiency in French and fluent English communication skills, both written and spoken.
• 2-5 years of experience managing region-wide or global marketing efforts, with a proven track record of executing cohesive, full-funnel campaigns.
• Demonstrated success in working with agencies across creative, media, or public relations disciplines.
• Strong project management skills, with the ability to coordinate multiple campaigns and initiatives simultaneously.
• Experience in translating global marketing strategies into local market plans.
• Familiarity with AI tools and platforms that enhance productivity, analysis, and communication.
• Ability to analyze campaign data, derive insights, and implement improvements.
• Excellent communication skills, capable of engaging stakeholders at all levels.
• Strong organizational skills and attention to detail.
• Ability to work independently and proactively in a fast-paced environment.
• Knowledge of GDPR and other relevant data privacy standards.
• Experience working in a tech or SaaS company is a plus.
• Ability to adapt to changing priorities and work under tight deadlines.
• Passion for technology, AI, and innovative marketing solutions.

Nice to have

• Prior experience in the AI, security, SOC, sales, marketing, customer success, PR, revenue, or infrastructure sectors.
• Existing network within the French tech and startup ecosystem.
• Additional language skills beyond French and English.
• Familiarity with marketing analytics tools and platforms.
• Experience managing budgets and vendor relationships.
• Knowledge of the competitive landscape for AI and enterprise software in France.
• Understanding of international marketing practices and cultural nuances.
• Experience working in a startup environment with rapid growth dynamics.

Skills & tools

• Campaign localization and execution
• Agency management and vendor relations
• Cross-functional team collaboration
• Data analysis and performance tracking
• Campaign planning and project management
• Fluency in French and English
• Knowledge of GDPR and data privacy standards
• Use of AI tools for marketing, analysis, and productivity
• Budget management
• Creative asset development and review
• Strong communication and stakeholder engagement skills

Practical notes

• This role is based on-site in Paris, France, and requires working in the office environment.
• The position involves close collaboration with international teams, so strong communication skills are essential.
• Candidates should be prepared to manage multiple campaigns simultaneously, balancing strategic planning with execution.
• The role offers an excellent opportunity to influence regional marketing strategies and contribute to the global growth of Plaud.
• The company is committed to diversity and equal opportunity employment.
• Candidates should have a proactive attitude, be detail-oriented, and possess a passion for innovative marketing in the AI space.
• The position may involve occasional travel for events or meetings, depending on campaign needs.
• Familiarity with the tech industry and understanding of AI-related products will be advantageous.
• The company offers a , collaborative work environment with a focus on continuous learning and professional development.
• This is an for someone looking to grow their career in a fast-paced, innovative company at the forefront of AI technology.