Insert Job Title - Insert Location

About the role

Plaud is actively seeking a Global Brand Marketing Manager to take ownership of defining and elevating the brand narrative within the French market. This role involves owning the end-to-end adaptation of global marketing frameworks to ensure they resonate deeply with local audiences and cultural nuances. You will be responsible for crafting cohesive, full-funnel campaigns that translate overarching brand objectives into regionally relevant strategies and executions. Joining Plaud means partnering with a team experiencing hyper-growth, having achieved a $250 million revenue run rate in just three years through innovative AI solutions for professionals. The successful candidate will leverage data-driven insights to refine brand perception and drive measurable awareness and preference in a competitive landscape. You will act as the strategic bridge between global leadership and local stakeholders, ensuring all marketing activities remain consistent with the core brand promise. This position requires a proactive mindset to identify opportunities, solve complex marketing challenges, and own the results of every initiative you deploy in the market.

Key facts

What you'll do

Conduct in-depth market research to uncover consumer insights and competitive dynamics specific to the French region, informing strategic marketing decisions.

Develop and oversee the execution of localized marketing campaigns that align with global objectives and demonstrate a clear return on investment.

Collaborate closely with creative teams to produce compelling content, ensuring all brand materials adhere to guidelines while feeling native to the local market.

Manage relationships and coordinate effectively with external partners, including agencies and media vendors, to drive high-quality outputs on schedule.

Analyze campaign performance metrics rigorously, using data to iterate quickly on strategies and optimize tactics for maximum impact.

Utilize advanced proficiency in AI-powered tools to enhance productivity, generate actionable analysis, and streamline cross-functional communications.

Own the planning and execution of comprehensive marketing initiatives, from concept to launch, maintaining strict attention to detail and brand integrity.

Partner with sales and product teams to ensure marketing efforts support revenue targets and reinforce the value proposition of AI interfaces designed for professionals.

Champion a culture of experimentation, testing new channels and approaches to discover scalable methods for growth within the French market.

Serve as the primary brand expert for the region, providing thought leadership and strategic direction to internal stakeholders and external partners.

Ensure all marketing activities contribute to building long-term brand equity, fostering trust and recognition among target audiences in France.

Maintain a relentless focus on business outcomes, aligning marketing initiatives with key performance indicators that demonstrate tangible growth.

Adapt quickly to shifting priorities and market conditions, demonstrating resilience and agility while managing multiple high-stakes projects concurrently.

Document processes and share best practices to enable scalability and knowledge transfer across the global marketing organization.

Requirements

You must possess between 2 to 5 years of experience in regional marketing management or in adapting global marketing strategies to create cohesive, full-funnel campaigns at a regional level.

You have demonstrated success in collaborating with creative and media agencies, showcasing the ability to drive impactful marketing initiatives that meet business goals.

You have excellent communication skills, both written and verbal, with a proven ability to execute projects and business initiatives effectively with diverse stakeholders.

You are proficient in utilizing AI tools to boost productivity, enhance analysis, and streamline communication and business operations in a professional setting.

You have experience in managing comprehensive campaigns that yield measurable business outcomes, showcasing a results-oriented mindset and accountability for performance.

You possess strong analytical skills, with the ability to interpret data and translate insights into actionable marketing strategies that influence decision-making.

You have the ability to thrive in a fast-paced environment, managing multiple projects simultaneously while maintaining attention to detail and meeting deadlines.

You understand the importance of brand consistency and are committed to upholding the integrity of the Plaud brand in every market you touch.

Nice to have

Experience in the tech or AI industry, providing a deeper understanding of the market landscape and customer expectations.

Familiarity with digital marketing tools and platforms, including social media advertising and analytics software for precise campaign management.

Previous experience working in a startup or rapidly growing company, adapting to changing environments and priorities with agility.

Knowledge of SEO and content marketing strategies to enhance online visibility and engagement within French-speaking markets.

Practical notes

This role is based in Paris, France, operating within standard business hours as determined by team alignment.

Travel requirements are minimal, primarily focused within the EMEA region for potential partner meetings or industry events.

No specific visa requirements are listed for this role at this time, but candidates must ensure compliance with local employment regulations.

The position is designated as full-time, requiring a standard weekly commitment as defined by the company's operational needs.

Plaud is dedicated to fostering an inclusive workplace and is proud to be an equal opportunity employer. We welcome applications from individuals of all backgrounds and experiences. If you are passionate about marketing and eager to make a significant impact in a dynamic environment, we encourage you to apply.