Chief Revenue Officer

About the role

You are the architect of the revenue engine for a platform built exclusively for DTC founders. Your primary mission is to own and optimize the end-to-end revenue motion. You will translate the unique mechanics of agentic commerce into robust, repeatable GTM systems. Success requires a deep alignment between our messaging, pricing, and positioning and the actual transaction behaviors of merchants. You will harness insights from AI-driven operations to build scalable commercial workflows that capture high-value use cases and accelerate growth. This role demands you synthesize complex operational data into a coherent commercial strategy that directly impacts the top line. You will be the central point of contact for aligning product development with revenue opportunities in the DTC automation space. Your work will establish the playbook for how AI agents create measurable value in the commercial stack of modern founders.

Key facts

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Location: Remote (USA)

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Engagement: Full-Time Employee

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Compensation: $180,000 to $240,000 annually

What you'll do

• Architect and manage the end-to-end revenue motion for the Phoenix platform, ensuring all systems align with commercial objectives.
• Design and optimize intake funnels that accurately capture merchant intent and identify high-value operational use cases for AI deployment.
• Orchestrate complex build workflows where AI agents unify data and processes from storefronts, checkout, and payments into a single, actionable view.
• Establish structured review rituals to surface friction points and quantify the conversion impact of our platform across all marketing and sales channels.
• Coordinate ship cadences to ensure experiments reach merchants rapidly while maintaining the highest standards of experience quality.
• Forge and manage partner motions with platforms and agencies to expand our distribution footprint within the DTC founder community.
• Champion pricing tests to clarify value perception and refine offer structures for different segments of merchant size and complexity.
• Instrument analytics to track pipeline quality, payback period, and long-term account expansion as core measures of success.
• Analyze adoption patterns to pinpoint exactly where agent features drive the strongest shifts in commercial outcomes and operational efficiency.
• Translate abstract agentic commerce concepts into clear, practical narratives for founders who are operators first and skeptics by nature.
• Align sales motions with product capabilities to ensure the commercial engine operates with predictable and scalable efficiency.
• Identify and codify best practices from high-performing merchants to integrate into the platform's core workflows and training materials.
• Collaborate with product and engineering to prioritize roadmap initiatives based on revenue impact and conversion optimization potential.
• Own the forecasting and pipeline health management processes to provide accurate revenue guidance to the executive team.

Requirements

• You possess a minimum of five years of experience driving revenue within complex B2B environments.
• You have a deep understanding of direct response economics and the intricate relationship between velocity, conversion, and margin.
• You can translate abstract agentic commerce concepts into clear, practical narratives for founders who are operators first.
• You thrive in ambiguous situations and can align diverse stakeholders around structured experiments that test new commerce behaviors.
• You hold the discipline of a direct response marketer while operating within a high-growth SaaS and AI environment.
• You are comfortable making decisions with incomplete data and validating hypotheses through rapid experimentation.
• You have a proven track record of building scalable revenue operations in markets that favor speed and operational excellence.
• You understand the nuances of selling to technical founders and the importance of ROI, speed, and reliability in their decision criteria.

Nice to have

Experience working directly with founders who operate at the intersection of performance marketing and software will provide a distinct advantage.

Practical notes

Please About Phoenix

Phoenix is the Autonomous Commerce Platform for DTC Founders. We unify storefronts, checkout, payments, and operations into one platform where AI agents handle the operational grind and merchants focus on growth. We set out to build the "Shopify of Direct Response" and along the way recognized something bigger. Direct response represents roughly one third of all ecommerce transactions, a trillion-dollar market that is chronically overlooked by Silicon Valley. The merchants who run this segment are obsessive about tooling. They live and die by velocity, conversion, and margin. They have no brand moats and compete primarily on operations. This exact characteristic makes them the earliest and fastest adopters of AI agents in commerce. That singular insight has reframed Phoenix from "the Shopify of DR" into the AI Agent Platform for DTC Founders. This is a category-defining bet, and we are executing with a clear strategy and strength of purpose.