Senior Director, Content Creative Studio

About the role

Peloton's Content Department produces world-class fitness and lifestyle experiences year-round to deliver a broad range of highly engaging live and on-demand content to our members. Operating as the Content Creative Studio - the creative center of excellence for the Content team - we ideate, develop, and execute high-impact creative concepts across the entire content ecosystem. We are seeking a visionary, hands-on Senior Director to serve as a creative lead and strategic concept Director for the Content Creative Studio. In this role, your primary mandate is driving member retention, participation, and loyalty through innovative multiformat content. You will lead the end-to-end creation of original show concepts, member-focused promotional story arcs, multi-format content creation, and event treatments. You will guide and mentor a team of conceptual creatives, turning member insights into meaningful engagement initiatives, community-driven series, and instructor talent growth.

Working in close partnership with Creative Operations & Design leadership, you will focus on pushing creative boundaries, crafting rich mood boards and pitch templates, and translating member touchpoints into compelling narrative arcs that keep our global community inspired, connected, and coming back.

Key facts

What you'll do

Architect original, repeatable show concepts, series franchises, and interactive content formats designed specifically to deepen member retention, habituation, and community connection.

Conceptualize multi-phase promotional story arcs and campaign narratives that motivate members, build anticipation around content drops, and celebrate community milestones across the entire member journey.

Lead strategic creative direction and thematic storytelling for major member-facing moments that includes packaging, class capture, events, and short form content.

Craft and present rich visual mood boards, aesthetic treatments, and comprehensive pitch decks to effectively articulate ambitious engagement concepts and visual identities to executive leadership, cross-functional partners, and talent.

Partner closely with Talent Management and Instructors to build personalized content vehicles that deepen the authentic emotional connection between instructors and the member base.

Ideate cohesive story arcs and content extensions across in-platform experiences, linear touchpoints, and short-form social, to meet members wherever they are in their daily lives.

Directly manage and mentor a team of conceptual creatives, cultivating an environment of bold, audience-first storytelling, diverse perspectives and continuous innovation.

Partner seamlessly with Creative Operations, Content Strategy, and Marketing to ensure creative treatments align with broader business goals and execute thoughtfully.

Establish clear creative frameworks and pitch templates that standardize how high-concept ideas are visualized, communicated, and approved across teams.

Champion experimentation with emerging formats, interactive features, and narrative structures that can be iterated at scale based on member feedback and performance data.

Define and maintain the creative vision for flagship events and signature series, ensuring consistent storytelling from concept through execution and post-event analysis.

Collaborate with data and insights partners to translate behavioral signals into creative hypotheses, ensuring concepts are grounded in real member needs and platform context.

Elevate the visual language of the Content Creative Studio through distinctive aesthetic choices, structured mood boards, and reusable design systems that enhance brand recognition.

Serve as the primary creative partner for cross-functional initiatives, aligning content strategy with product roadmaps and marketing calendars to maximize cohesion and impact.

Requirements

12+ years of progressive leadership experience guiding teams to produce high-impact content.

A track record of creating hit show formats, multi-part digital series, and narrative-driven campaigns that demonstrably drive user engagement and loyalty.

Demonstrated ability to craft visual decks, mood boards, style guides, and pitch materials that translate abstract engagement strategies and show concepts into vivid visual vision.

Proven ability to build multi-phase promotional story arcs and community narratives that build emotional resonance, accessibility, and sustained daily/weekly member participation.

Deep understanding of digital platforms, in-app UX/content ecosystems, and social environments to design cohesive, multi-touchpoint member experiences.

Outstanding ability to present creative strategy clearly, inspire senior stakeholders, and build cross-functional alignment across diverse teams.

Proven track record of working with on-camera talent and creators to extract authentic, relatable stories that resonate directly with a global community.

A deep appreciation for fitness, pop culture, entertainment, and technology, with an empathetic approach to understanding audience behavior and builds lasting community.

Practical notes

LENGTH: 700-900 words. No HTML, no markdown, no em dashes.

Output the page only.