Product Marketer

About the role

Paga is seeking a dynamic and innovative Product Marketer to join our team in Yaba, Lagos. In this full-time position, you will play a pivotal role in shaping the marketing strategies for our products, ensuring they resonate with our target audience and drive user engagement. You will collaborate closely with cross-functional teams to develop compelling messaging and campaigns that highlight the unique value of our offerings. This is an exciting opportunity for someone passionate about fintech and eager to make a significant impact in a fast-paced environment.

Key facts

What you'll do

• Develop and execute comprehensive marketing strategies for Paga's product offerings, ensuring alignment with overall business objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape, translating insights into actionable marketing plans.
• Collaborate with product management and development teams to understand product features and benefits, crafting compelling narratives that resonate with users.
• Create and manage marketing collateral, including brochures, presentations, and digital content, ensuring consistency in messaging across all channels.
• Design and implement multi-channel marketing campaigns, utilizing email, social media, and online advertising to drive product awareness and user acquisition.
• Analyze campaign performance metrics to assess effectiveness, making data-driven recommendations for optimization and improvement.
• Work closely with the sales team to equip them with the necessary tools and knowledge to effectively communicate product value to potential customers.
• Organize and participate in product launches and promotional events, ensuring a cohesive strategy that maximizes visibility and engagement.
• Foster relationships with key stakeholders, including customers, partners, and industry influencers, to enhance brand reputation and credibility.
• Stay updated on industry trends and best practices in product marketing, continuously seeking opportunities for innovation and improvement.
• Collaborate with the customer support team to gather feedback and insights from users, using this information to inform future product enhancements and marketing strategies.
• Prepare regular reports on marketing performance and product adoption, presenting findings to senior management to inform strategic decision-making.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in product marketing, preferably within the fintech or technology sector.
• Proven track record of developing and executing successful marketing strategies that drive product adoption and revenue growth.
• Strong analytical skills, with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills, with a knack for storytelling and creating engaging content.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media advertising, and email marketing software.
• Ability to work collaboratively in a fast-paced, cross-functional team environment, managing multiple projects simultaneously.
• Strong organizational skills and attention to detail, with a commitment to delivering high-quality work.
• Familiarity with customer segmentation and targeting strategies, as well as experience in A/B testing and campaign optimization.

Nice to have

• Experience in the fintech industry or a strong understanding of financial products and services.
• Knowledge of SEO best practices and experience with content marketing strategies.
• Familiarity with CRM systems and marketing automation tools.
• Previous experience in a startup environment, demonstrating adaptability and resourcefulness.
• A passion for technology and innovation, with a keen interest in emerging trends in the fintech space.

Skills & tools

• Marketing strategy development
• Market research and analysis
• Digital marketing (SEO, SEM, social media)
• Content creation and management
• Data analysis and reporting
• Project management
• Collaboration tools (e.g., Slack, Trello)
• CRM and marketing automation platforms

Practical notes

• This position is based in Yaba, Lagos, and requires candidates to be eligible to work in Nigeria.
• Interested applicants should submit their resumes and a cover letter detailing their relevant experience and why they are a good fit for the role.
• Paga is committed to fostering a diverse and inclusive workplace and encourages applications from candidates of all backgrounds.

Join Paga and help us revolutionize the way people engage with financial services!

About the company

A town in northern Ghana near the Burkina Faso border serves as district capital. Located north of Bolgatanga, it sits 166 km south of Ouagadougou along the main Ghana-Burkina road. The area is predominantly home to the Kassena community. Local life centers on this regional hub, where the district administration operates. The N5 highway connects the town to the neighboring country, supporting movement and exchange. Understanding this setting helps clarify the environment and population served.