Senior Product Manager - User Generated Data

About the role

onX is seeking a highly experienced Senior Product Manager to lead the development and management of platform capabilities centered around user-generated data. In this role, you will be responsible for creating shared tools, APIs, and SDKs that enable various product lines - such as Hunt, Offroad, Backcountry, and Fish - to incorporate community contributions effectively and seamlessly. You will work closely with cross-functional teams, including engineering, design, and data, to define strategic roadmaps, prioritize initiatives, and ensure the quality and responsible use of user-generated content. This position offers an exciting opportunity to influence how outdoor enthusiasts engage with the platform and contribute valuable data that enhances the overall user experience.

Key facts

What you'll do

• Develop and implement a comprehensive strategic vision for capturing and utilizing customer-generated data as a core platform capability that supports multiple product lines.
• Collaborate with internal teams to identify customer needs, gather insights, and translate these into clear, actionable product roadmaps that align with business objectives.
• Oversee the development of platform capabilities that empower product teams in Hunt, Offroad, Backcountry, and Fish to create engaging, user-friendly contribution experiences.
• Foster alignment and enthusiasm among stakeholders across different teams and departments around the platform vision, ensuring shared understanding and buy-in.
• Lead cross-functional teams through the entire product lifecycle - from ideation and design to development, testing, launch, and ongoing improvement - while emphasizing data quality and responsible management.
• Establish and track key performance metrics to evaluate the success of platform features and use feedback from users and internal teams to drive continuous improvement.
• Work closely with engineering teams to develop APIs, SDKs, and other shared services that facilitate data collection, contribution, and integration across various products.
• Prioritize features and initiatives based on their potential impact, technical feasibility, and alignment with strategic goals, balancing short-term needs with long-term vision.
• Ensure compliance with data privacy standards, including user consent and data security, especially when handling community-generated content.
• Advocate for user-centered design principles, ensuring that contribution processes are intuitive and accessible for outdoor enthusiasts of all skill levels.
• Coordinate quarterly travel to corporate offices or other strategic locations for several days to facilitate collaboration, stakeholder engagement, and alignment.
• Support the integration of emerging technologies, including AI tools, into product development processes to enhance data analysis, moderation, and user engagement.
• Promote a culture of innovation, quality, and responsibility within the platform team, encouraging experimentation and learning.
• Act as a key voice in shaping the company's approach to community data, trust, and safety, ensuring that platform capabilities uphold the company's values and standards.

Requirements

• A minimum of 8 years of experience in software product management, with at least 4 years managing platform or API products that serve multiple internal teams or external users.
• Proven track record of leading complex product initiatives from concept through delivery, particularly in ambiguous or evolving environments.
• Extensive experience developing APIs, SDKs, or shared services used by various teams or products.
• Strong strategic thinking skills, with the ability to create clear, actionable roadmaps aligned with business goals and customer needs.
• Excellent leadership and stakeholder management skills, with the ability to influence cross-functional teams without direct authority.
• Proficiency in defining success metrics, analyzing data, and using insights to inform product decisions and prioritize initiatives.
• Demonstrated ability to balance user needs, technical constraints, and business priorities to deliver impactful solutions.
• Experience working in fast-paced, innovative environments, with a proactive approach to problem-solving and decision-making.
• Familiarity with AI applications relevant to product development, data analysis, or moderation is a plus.
• Bachelor's degree or equivalent professional experience in a related field such as computer science, engineering, or product management.
• Must have permanent authorization to work in the U.S. without sponsorship.
• Willingness to travel quarterly for several days to corporate offices or other strategic locations to facilitate collaboration and stakeholder engagement.

Nice to have

• Experience in developing products that utilize community-generated data, such as mapping, outdoor recreation, or social platforms.
• Background in trust and safety, content moderation, or data quality frameworks to ensure responsible data handling and user trust.
• Knowledge of geospatial or behavioral data products, including considerations around privacy, consent, and data security.
• Experience working within a matrixed organization, influencing product direction across multiple teams and stakeholders.
• Personal interest in outdoor activities and a curiosity about how people engage with nature, which can inform user-centered product development.
• Familiarity with data privacy regulations and best practices for handling user data responsibly.

Skills & tools

• Strong understanding of product management methodologies, tools, and best practices.
• Experience with data analytics, user research, and customer feedback techniques to inform product decisions.
• Knowledge of AI tools and their application in product development, data analysis, or moderation processes.
• Ability to develop and communicate clear product requirements, specifications, and success criteria.
• Proficiency in collaborating with engineering teams to develop APIs, SDKs, and shared services.
• Familiarity with project management tools and agile development practices.

Practical notes

• This position remains open until filled, and we encourage interested candidates to apply promptly.
• onX is committed to fostering a diverse, inclusive, and equitable workplace. We welcome applications from individuals of all backgrounds and experiences.
• The role is based on-site in Bozeman or Missoula, Montana, and involves quarterly travel for several days to corporate offices or strategic locations.
• Candidates should be prepared for travel and flexible to meet the demands of a dynamic product environment.
• We value innovation, responsibility, and a passion for outdoor recreation, aligning our products with the needs and interests of our outdoor community.